In a bold move that’s making waves in the world of sportswear and lifestyle fashion, adidas has officially opened the doors to its first Home of Sport concept store in Malaysia. Nestled in the vibrant heart of Kuala Lumpur, this groundbreaking retail destination is set to revolutionise the way athletes, fitness enthusiasts, and fashion-forward individuals shop for sportswear, all while championing community, sustainability, and innovation.
A Monumental Space
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Spanning an impressive 10,925 square feet, the new adidas Home of Sport concept store is strategically located on the Lower Ground floor near center court at Mid Valley. This sprawling retail haven is more than just a place to shop; it’s an immersive space that embodies adidas’ unwavering commitment to sport, inclusivity, sustainability, and innovation. More than just a store, it’s a hub designed to foster a sense of community, inspire greatness, and enhance performance.
A Home for All
The adidas Home of Sport in Malaysia is more than just a store; it’s a place where communities come together to celebrate their unique journeys united by a shared passion for sport. It’s a platform where all are welcome, and everyone can be part of something bigger than themselves. In essence, it’s a testament to the idea that home isn’t just a physical location; it’s a mindset and a feeling.
Unmatched Product Selection
Step inside, and you’ll find adidas’ latest and most exceptional products spanning all categories, including Performance, Sportswear, and Originals collections for both men and women, with a diverse range of kids’ products. Whether you’re a seasoned athlete or a style-conscious individual, there’s something here for everyone.
Built for a Better Future
True to the brand’s unwavering commitment to sustainability, the Home of Sport incorporates sustainable design principles, materials, and elements. Conscious consumers can explore sustainable product offerings, aligning with adidas’ mission to end plastic waste and create meaningful change in the world.
The store features dedicated sections showcasing adidas’ latest innovations in sportswear and footwear technology. It’s a place where customers can stay ahead of the game, explore groundbreaking designs, and experience the future of sportswear firsthand. The Malaysian Home of Sport also incorporates numerous digital touchpoints, enhancing the overall shopping experience.
Celebrating Local Creativity
As the first Home of Sport concept store in Malaysia, adidas took the opportunity to collaborate with two talented local female artists to create exclusive pieces for the store. Hanisah and Syikin, two artists whose work resonated strongly with the brand, contributed unique works inspired by Malaysian culture and adidas’ ethos.
Hanisah Johari’s Woven Piece
Hanisah Johari’s woven piece, prominently displayed upon entering the store, is a testament to her craftsmanship and creativity. Using textiles from deadstock adidas products, including apparel, sports bras, and shoes, she employed traditional weaving techniques to create a piece that captures the vibrancy of Brickfields Little India while infusing sports-inspired elements.
Syikin Abdullah’s Mural Art
Within the store, shoppers can also discover four captivating art pieces, including two distinct works in the women’s and men’s fitting rooms, and two hand-painted pillars by Syikin Abdullah. Inspired by the motion and power behind adidas’ tagline, “Impossible is Nothing,” her artworks draw from the dynamics of sports, portraying athletes in their element. Syikin subtly pays homage to her Malaysian heritage by incorporating bold red hibiscus and native plants into her creations.
The ‘Bunga Raya’ Collection
To commemorate the launch of Malaysia’s first Home of Sport concept store, adidas introduced the Bunga Raya Key City Tee. Designed around the national Hibiscus flower, a symbol of the country’s strength and values, customers who spend a minimum of RM 400 on adidas products from September 14th to October 5th, 2023, can redeem a complimentary matching Bunga Raya tote bag while stocks last. adiClub Members can also look forward to exclusive Bunga Raya-themed merchandise available in-store.
Visit the Home of Sport
The 1st Malaysian Home of Sport concept store is situated at Lower Ground near Centre Court, lot LG-088A, Mid Valley Megamall. For the latest updates and information about Bunga Raya-themed merchandise, keep an eye on adidas Malaysia’s official Instagram account @adidasMY.
Innovation, sustainability, and community are at the heart of adidas’ new Home of Sport concept store in Malaysia, making it a must-visit destination for sports enthusiasts and fashion aficionados alike. So, lace up your sneakers and step into a world where sport meets style, and where shopping becomes an experience like no other. Welcome to the future of retail.
