Under Armour Malaysia Celebrates MVP Week: Elevating the Athlete’s Game

MVP Week marks a celebration of athletic prowess
By: Farah Khan
October 15, 2023

Under Armour has emerged as the ultimate ally in the pursuit of peak performance. As the brand continues to redefine the limits of athletic excellence, Under Armour Malaysia cordially invites everyday athletes to embark on a thrilling journey of exploration during the UA Rewards Most Valuable Player (MVP) Week, a week-long celebration running from October 12th to 22nd, 2023. This event is set to enthuse athletes of all walks, be they seasoned professionals or newcomers to the game. MVP Week marks not only a celebration of athletic prowess but also the first anniversary of UA Rewards, Under Armour Southeast Asia’s loyalty program.

For the uninitiated, MVP Week is about exploring themed sports experiences at selected Under Armour Brand Houses and their official e-commerce platform. Let’s dive into the highlights of this action-packed week.

Project Rock: Night Shift Collection

Kicking off the festivities on October 12, 2023, is the electrifying launch of Dwayne ‘The Rock’ Johnson’s ‘Night Shift’ Collection. The deal? The first 25 Under Armour UA Rewards members bold enough to invest in the all-new ‘Project Rock’ collection (with a total value of up to RM 1,050) at the Under Armour Brand House in Suria KLCC will have the opportunity to score a premium Project Rock set. The catch? Availability is strictly first-come, first-served.

Prefer online shopping? Fear not. The first 100 online customers who seize the chance to purchase a minimum of RM 500 or more from The Project Rock ‘Night Shift’ collection will receive a UA Project Rock Gym Sack as a well-deserved reward.

Ladies’ Night Shopping Experience

Friday the 13th is about to be a lucky day for the ladies as Under Armour rolls out the red carpet, specifically for female customers at the Under Armour Brand House in Pavilion Kuala Lumpur, Bukit Bintang. From 7:00 pm to 10:00 pm, the Brand House transforms into a playground of curated experiences. Expect a fun photobooth, specially curated decor, light refreshments, and the electrifying sounds of DJ and fitness enthusiast Aryzeadora Rahim.

From October 14th to October 16th, 2023, shoppers will be able to relish generous discounts of up to 30% on all UA Women’s and UA Unisex collections across all UA Brand Houses. But there’s more – the first 100 customers to invest in the UA Women or UA Unisex collections will earn themselves a complimentary UA Contain Micro bag. Moreover, those who go big and spend RM 500 or more will take home the stylish UA Loudon Crossbody bag as a special reward.

Online shoppers, you’re in for a treat too. In addition to the 30% discount available on all UA Women’s and Unisex apparel, customers who part with a minimum of RM 330 or more will receive a pack of 6 UA Mini Headbands or a UA Contain Micro bag. Ladies, it’s time to gear up and conquer the world in style.

UA Basketball

The excitement amplifies from October 15th to 18th, 2023, as basketball aficionados receive their chance to shine. Under Armour aims to keep the fire burning in the hearts of these fans, offering a one-month NBA League pass with any purchase of RM 250 or more from the UA Basketball range. Whether you’re shopping online or visiting the Under Armour Brand House at Suria KLCC, this one-month NBA League pass grants you unlimited access to live and on-demand basketball games. It’s not just a game; it’s an experience.

UA Run Challenge

For those who find solace in the rhythm of running, Under Armour has a challenge that’s right up your alley. From October 16th to October 22nd, 2023, customers who take on the UAR Run Challenge can earn discounts of up to 30% for every kilometer they log on the Strava mobile app. Achieve a running milestone, and the app will present you with a badge of honor, which you can then brandish at any participating Under Armour Brand House to enjoy your well-earned discounts. It’s a race against yourself, with rewards as the finish line.

As the UA Rewards MVP Week kicks off, athletes from all walks of life have the opportunity to elevate their game, celebrate their commitment to excellence, and indulge in a world where sporting dreams become reality. Whether you’re a basketball fanatic, a fitness enthusiast, a fashion-forward athlete, or a dedicated runner, Under Armour has you covered.

So, grab your gear, lace up your shoes, and join the MVP Week festivities. It’s not just about playing the game; it’s about winning it – one bold step at a time. Under Armour is redefining the rules of sport, and you’re invited to be a part of this edgy revolution. MVPs, this one’s for you.