A woman’s look wouldn’t be complete without a layered of pieces jewelleries—especially in festive seasons like Eid. To help you celebrate the day with glamorous outfits and even more glamorous ornaments, HABIB finally released a very special dazzling Hari Raya campaign themed Rantaian Kasih.
HABIB’s Raya campaign is surely one to look forward to, as they never failed to share an exciting range of exclusive collections that are made available only at HABIB like the Oro Italia 916 gold collection, which was handcrafted in Italy. During this season, customers will be spoilt for choice from gold jewellery, diamonds and gemstones. The campaign was officiated by Dato Sri Meer Habib, Executive Chairman of HABIB Group and Datin Sri Zarida Noordin, Executive Director of HABIB Group.
Dato’ Sri Meer Habib said “Ramadhan is a beautiful month where families take time to reconnect, do things and share moments together; for buka puasa, tarawih prayers and preparation, like shopping for Raya. And this is where the theme Rantaian Kasih takes centerstage for us, embracing the ties that bind among families and loved ones. And we are happy to share in those precious moments.’’
The campaign features 3 new brand ambassadors; Anzalna Nasir, talented local actress, her mother, Puan Azlina; joined by beautiful, young inspiring business woman, Ms. Erin Adlina as the new faces of Raya. They were chosen for their great personalities – strong, driven and family oriented, on top of their love for fashion.
HABIB’S this year’s design incorporates a good mix of modern, contemporary with heritage designs by including elements of songket. As a homegrown heritage brand, HABIB is always proud to support and showcase our rich tradition and heritage from our creative local talents. The songket was selected for its intricate details, bright colours and fine craftsmanship with its technique of weaving the different threads to make beautiful art. This requires highly skilled, creative and experienced talents, similar to a jeweller having highly skilled designers and craftsmen to create every piece of jewellery.
The Rantaian Kasih collection was presented in a fashion showcase featuring exclusive diamond sets, Oro Italia 916 gold jewellery, multi-coloured precious gemstones set in 18k white gold, beautiful bold floral brooches, long chains studded with diamonds, diamond bangles with songket inspired motives, stackable diamond rings, as well as bracelets sets with matching rings.
The latest line of Oro Italia 916 gold jewellery includes double layered long chains with large modern pendants being the trend this year. Bangles and bracelets in a variety of designs cater to all market segments, from the popular Amore, Grafetta and more. For the gentlemen, a wide selection of Butang Baju Melayu and rings in diamonds and coloured gemstones set in silver palladium are offered at various price points.
Excitement is also in the air for the children’s collection which include anklets, chains, bracelets, bangles, pendants and earrings in modern designs. Matching mother daughter sets are also available. For Eid this year, HABIB also released a limited edition Kampung House collection of gold wafer coins in 999 gold. The gold wafer coins come in 5 exclusive rumah kampung designs, in bright coloured songket-designed sleeves.