The #ZALORAYA2022 Campaign Will Get You Excited For Raya

Have you done your Raya shopping yet?
By: agnes
April 6, 2022

This Hari Raya Aidilfitri, ZALORA, Asia’s Online Fashion Destination, in collaboration with Atome, the leading purchase now, pay later service, is thrilled to present #ZALORAYA2022, a modest-wear fashion exhibition from local designers and businesses. On March 25, 2022, at White Box, Publika, the modest fashion show makes a dramatic comeback from e-commerce to the runway. After a two-year hiatus, #ZALORAYA2022 wants to rekindle the spirit of nostalgia and emotion as family and friends from near and far are reunited to celebrate the celebrations. 

The #ZALORAYA2022 Fashion Show

This Hari Raya Aidilfitri, #ZALORAYA2022 has no shortage of “gaya” with an array of modest-wear styles by the most sought-after local designers and companies. Alcon is the official brand partner, Miko Galere is the official hair partner, and Make Up Miracle is the official cosmetics partner for the fashion show.

This year’s incredible roster includes nh by Nurita Harith, Maslea, TAS by Tom Abang Saufi, PBR by Raeesa, Yadotsa, Naelofar, Ana&Aora, ZALIA, ZALIA Basics, Earth by Zalia, Lubna, Lubna Homme, Lubna Curve, and Lubna Kids, as well as ZALIA, ZALIA Basics, Earth by Zalia, ZALIA has expanded its apparel range for the first time with the launch of ZALIA Home, a collection of house décor to brighten up your space for a Raya-ready home.

Words From ZALORA & Atome Representatives

Shasha Ahmad, ZALORA’s Head of Modest Wear, is overjoyed to see the cheerful return of #ZALORAYA2022, which allows Malaysians to remember the festivities with their loved ones while showing their best fashions.

“This year, the #ZALORAYA2022 campaign is an extra special occasion as we celebrate our talented designers by featuring their collection under our platform. Expect an eclectic selection of baju kurung, baju kebaya, baju melayu and even kaftans, batiks, and headscarves this season as we encourage our customers to explore endless style possibilities with our wide selection of modest wear,” she said.

Vangie Hu, Regional Vice President of Marketing at Atome echoed the sentiment and is proud to be part of the #ZALORAYA2022 campaign.

“As part of our long-standing regional partnership, Atome is excited to be involved as the only payment sponsor and partner for #ZALORAYA2022’s offline event. We see great synergy in providing ZALORA’s customers with the choice, flexibility and convenience to buy now and pay later as they shop and pay for the latest modest fashion wear and accessories online. Over the years, ZALORAYA has grown from strength to strength as the modest wear platform in the region, and we’re thrilled to be part of this annual campaign as Malaysia prepares to kick-off the Ramadan festivities,” he said.

Things You Can Find At ZALORA

Beyond the dazzling Raya apparel, ZALORA is also ramping up the festivities with some exclusive promotions and deals across other categories such as beauty, luxury, and lifestyle:


Customers can luxuriate in skincare, makeup, fragrances, and beauty tools as they put their best face forward from now until 30 April with brands such as The Ordinary, GHD, SK-II, Ogawa, Jean Paul Gaultier, Hugo BOSS, NARS, Carolina Herrera, Paco Rabanne, Foreo, and Dyson.


Discover your next statement piece this Raya as you rise to the occasion with designer handbags at up to 50% off from now until 28 March.


Liven up your space for a celebration you won’t forget with ZALIA Home, Hooga, Akemi, PerySmith, Jean Perry, and Dilas Home as you adorn your home with everyday essentials that ensure maximum comfort with covetable designs.

The #ZALORAYA2022 collection is available now at for purchase. For more information about the campaign, click here.

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