Elevating Tradition: Rollti’s Mission to Roll Out Modern Roti Canai Across Malaysia

Flipping the script on Malaysia's beloved Roti Canai tradition.
By: Farah Khan
October 24, 2023

Brace yourselves for a culinary revelation that’s poised to flip the script on Malaysia’s beloved Roti Canai tradition. In a world where innovation is the key to survival, Rollti, a new Malaysian grab-and-go concept restaurant, is here to break the mold, quite literally, when it comes to Roti Canai.

Wave goodbye to the conventional flatbread approach because Rollti’s Roti Canai wraps are all set to tantalize your taste buds with their revolutionary twist. Picture this: a flaky, heavenly wrap that doesn’t just embrace the crispiness of its vegetable fillings, but also houses a tantalizing array of savoury proteins and a symphony of local-inspired sauces – Rendang, Sambal, Satay, Curry, and a whole lot more.

While the world has been busy admiring Malaysia’s diverse flavours and cuisines, Rollti has taken a bold step in championing local heritage. It’s an audacious love letter to the Malaysian food scene, offering Malaysians an unparalleled taste and an on-the-go dining experience that’s inspired by the iconic Roti Canai.

Keith Loh, the visionary at the helm of this culinary revolution, proclaims, “Rollti is the future of Roti Canai. Not only do our wraps showcase the rich and diverse flavours of the Malaysian food scene, but they also convey pride in Malaysian culinary tradition.” It’s a fusion of modernity and heritage that’s set to tantalize your senses.

But Rollti isn’t just about culinary audacity; it’s about inclusivity. They cater to Malaysians from all walks of life, ensuring there’s something for everyone. Their menu boasts an array of options, including halal ingredients and plant-based fillings. It’s a nod to the ever-evolving food landscape, where tradition meets innovation.

The process behind the scenes is nothing short of fascinating. It’s an intriguing combination of technology and skill that comes together to create an elevated Roti Canai experience. Remember those mamak stalls where you’d wait eagerly for your Roti to arrive? Rollti brings that same anticipation but in a grab-and-go format with a modern twist. You place your order, and within the blink of an eye (well, almost), your Roti Canai is ready. The clock’s ticking, but the quality remains uncompromised.

And if the Roti Canai doesn’t quench your thirst, fear not. Rollti’s extensive locally inspired drink menu has converted classics like Bandung, Limau Ais, and Pandan into frappes and soda coolers. It’s a beverage selection that complements the revolutionary Roti wraps perfectly.

Rollti knows the value of time in the modern Malaysian work-life. Their commitment to fast service without compromising taste and quality is admirable. They understand that, in today’s world, every moment counts, and they’re here to ensure your taste buds don’t suffer just because you’re in a hurry.

But what’s the future for Rollti, you ask? Keith Loh spills the beans, “With the kick-off of our first outlet in Starling Mall, we are securing another 10 more locations from now till the end of 2024. This is in line with our group’s ambition of having 100 outlets in the next 5 years across Malaysia and the region.” The Roti Revolution is on the march, and it won’t be stopping anytime soon.

To mark the launch of this exciting journey, Rollti is offering customers a buy-one-get-one-free power combo. It’s an invitation to savour these Roti Canais with a modern twist, and trust us, you don’t want to miss it.