The OREO x BLACKPINK cookies, the highly anticipated collaboration, are now available at leading retailers across the country.
All of the OREO cookies in the regular vanilla flavour will be dressed up in an eye-catching limited edition packaging with a symbolic crown of BLACKPINK, honouring its first full studio album, “THE ALBUM”.
BLACKPINK fans can look forward to two exclusive flavours inspired by this leading K-pop girl group. The “Black” version features a signature Oreo cookie with pink strawberry cream filling, while the “Pink” version boasts a pink Oreo cookie with dark chocolate cream filling.
According to Vikram Chandratrey, Marketing Head, Oreo SEA & Indonesia, Mondelēz International,”We are absolutely thrilled to welcome international Kpop sensation, BLACKPINK as brand ambassadors for our newest collaboration in Asia. This campaign will see BLACKPINK, known for their fierce, resilient, and confident image, unleash their playfulness when they “Twist Lick and Dunk” with OREO, a favorite cookie among many Asian families that begs to be played with. OREO has worked very closely with the 4 members of BLACKPINK, JISOO, JENNIE, ROSÉ, and LISA to co-create a bespoke range of limited-edition cookies, collectible picture cards and AI powered personalized videos that will give BLINKs an up-close experience with their idols to encourage them to Stay Playful.”
Blinks can anticipate limited edition memorabilia as a keepsake from this collaboration. Among these are the following:
- Regular OREO Packs – Endorsed by BLACKPINK members
Fans can collect merchandise that features the autographs of all four members. While stocks last.
- OREO Multipacks of nine– Containing a surprise BLACKPINK collectible card
All flavours of OREO Multipacks will come with a total of 10 different picture cards to be collected, with one card included in each pack. The picture cards will feature two of each BLACKPINK member JISOO, JENNIE, ROSÉ, and LISA, and two group photos of the members.
- Get personalised video message from BLACKPINK with a purchase of any special edition packs
Fans can scan the QR code on regular OREO packs or visit this link. Create an account and scan the barcode of the special edition packs to receive a free mobile wallpaper download and a personalised video message from BLACKPINK. Plus, you can share these videos on social media, or save a copy of this special OREO moment with BLACKPINK forever. There are eight videos to be collected, two from each BLACKPINK member. Limited to one video per product barcode per day.
In this collaboration, fans can also participate in a nationwide contest for a chance to win a trip to Korea. Simply purchase RM15 worth of any OREO products, scan a QR code in-store or send your details to 017-3341211 on WhatsApp. Other prizes awaiting you include official BLACKPINK merchandise and signed copies of the BORN PINK album. The contest will run from 1st February until 30th April 2023.
Moreover, you can take part in a friendly hunt to collect all ten photocards or be the first to receive a personalised video from BLACKPINK. As part of the collaboration for OREO x BLACKPINK cookies, on-the-ground activities will take place throughout the Klang Valley, with details to be announced in the coming weeks.