OREO is teaming up with BLACKPINK for a limited-time special release available exclusively in Asia.
According to Vikram Chandratrey, Marketing Head, Oreo SEA & Indonesia, Mondelēz International, “We are thrilled to announce the biggest partnership of Oreo and BLACKPINK in Asia. Music is a key passion point and a great platform to spark playful connections with our consumers. Over the last decade, we have seen the enormous rise of Kpop and its far reaching influence on Asian culture. BLACKPINK is at the forefront of this and is one of the biggest icons of the generation.”
“We look forward to bringing millions of Oreo fans and BLINKs together to create moments of play. We hope that the infectious energy of Oreo x BLACKPINK will inspire consumers to Stay Playful & join the exciting activities to follow. Watch this space for more to come!” he added.
Available in two distinct BLACKPINK-inspired OREO cookies, this collaboration will be released in stages across Indonesia, the Philippines, Malaysia, Thailand, Malaysia, Singapore, Vietnam, and South Korea. Apart from exciting activities and contests, which will be revealed soon, fans can look forward to limited-edition collectibles of BLACKPINK memorabilia.
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