As part of their Support Women’s Emotional Advancement amplification in October, adidas brought together women from their adiClub for a fun, vibrant, and empowering Sundown SPIN event on the rooftop of Lalaport, BBCC. This members only event is part of their various women-focused programs to extend their support to women in their community. Other activations have also been crafted to bolster mental and emotional support, designed to inspire consumers to define for themselves what they are truly capable of. In order to encourage customers to determine for themselves what they are genuinely capable of, further activations have also been developed to strengthen mental and emotional support.
Customers are always put first at adidas in all they do. The company took a step further in October to advance their continuous effort to support the community of local women. This month’s overall theme, Support Is Everything, is devoted to the idea that getting support is the key to realising boundless possibilities.
We took advantage of the chance to use another adiClub benefit—a training experience unlike any other—and joined members of the club. The adiClub Sundown Spin, held on the rooftop of the Lalaport BBCC, was the first local members-only event since the beginning of this most recent membership. It was designed for participants of all fitness levels, from seasoned spin fans to those just beginning to explore the next stage of their active journey. Singer Athalia Buswani of the band We Go Up attended the event, which was sponsored by Universal Music.
Filled with empowering activities and a supportive spin coach, the overall event truly highlighted what adidas is truly about; A sports brand thats is all about their community. Want to be part of the adiClub? Sign up here and join the fun in a supportive community!
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Official website: www.adidas.com.my
Official hashtags: #adidasMY #SupportBeyondSelf