adidas‘ dedication to placing their consumer at the heart of everything can be seen as how they embedded their dedication onto the brand—especially when it comes to women empowerment. Believing that sport has the ability to alter one’s lifestyles, the influential brand encourages the women communities in Malaysia to get together through sports and better lifestyles.
On 21st December 2022, adiClub decided to host their final event of the year with a women centric party, adiClub Ladies Night. Taking place at Dome, Boathouse KL, the public event focused on activities designed to amplify consumer experience—welcoming women of all fitness levels and backgrounds, from beginners to advanced to heavy lifters.
The workout sessions were co-hosted by their long-time brand partner, Move with Maggy and local dance community, Babel Dance, bringing the spirit of togetherness amongst women and an overall fun workout experience. The night was also joined by adidas’ existing network communities such as adidas Runners Kuala Lumpur and Women’s Training.
The brand has never stray away from encouraging women to feel and look the best version of themselves. The neverending list of women-only events can be actively streamed through the apps. Over the months, we have witnessed some of the major sporting events that took place around Kuala Lumpur.
If you missed out on any of adiClub Malaysia’s events in 2022, fret not as we at Glitz by Beauty Insider believe that they’ll be hosting a lot of more fun women centric activities in the coming 2023. Be sure to download the adiClub app and join the hype.
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