Emerging from the whirlwind that was Artbox Malaysia 2023, a two-weekend extravaganza pulsating with the unbridled energy of the “Arcadia” theme, we now thrust the spotlight onto the dynamic duo steering this cultural revolution. In an exclusive, no-holds-barred interview, we dive deep into the trenches with the founders, Ken Chai and Kent Teo, peeling back the layers of creative tumult, unexpected challenges, and the rebellious spirit that birthed this extraordinary comeback.
Ken Chai and Kent Teo unravel the unfiltered journey of curating an event that defies convention. With five pillars—art, experiential activities, food, music, and retail—Artbox transcends the ordinary; it’s a collaborative arena. The founders share the secrets of how Artbox became the melting pot for regional talents, intertwining diverse artistic threads into a singular explosive experience.
In this interview, the duo unpacks the explosive mix of urban street art, modern rebellion, and avant-garde creativity showcased at Artbox.
Interview with Kent Teo and Ken Chai
Can you share some of the challenges you faced in bringing the concept of ARTBOX to Malaysia, and how did you overcome them to create a successful event?
[Kent Teo and Ken Chai]
Bringing ARTBOX to Malaysia posed logistical and cultural challenges. Securing suitable venues, understanding local preferences, and navigating regulatory requirements were key hurdles. Overcoming these challenges involved collaborating closely with local partners, conducting thorough market research, and adapting the event format to resonate with the Malaysian audience.
ARTBOX is known for its unique and immersive experiences. How do you curate and select the participating artists and vendors to ensure a diverse and engaging environment for visitors?
[Kent Teo and Ken Chai]
Curating ARTBOX involves a meticulous selection process. We prioritise artists and vendors who bring fresh perspectives, unique styles, and cultural diversity. Through an open call for submissions and collaborations with local art communities, we ensure a dynamic and engaging environment that reflects the vibrant artistic landscape of Malaysia.
Art has the power to evoke emotions and provoke thought. How do you see ARTBOX Malaysia influencing the cultural conversation and sparking meaningful dialogue within the community?
[Kent Teo and Ken Chai]
ARTBOX Malaysia serves as a platform for cultural exchange and dialogue. By showcasing a diverse range of artistic expressions, we aim to spark conversations on contemporary issues, cultural identity, and societal trends. The immersive experiences provided by ARTBOX encourage visitors to engage in meaningful discussions and connect with the art on a personal
level.
Collaborations with local businesses and organisations can greatly enhance the impact of an event. Can you share some examples of successful partnerships that have enriched the ARTBOX Malaysia experience?
[Kent Teo and Ken Chai]
Our collaborations extend beyond art to include local businesses. Partnerships with homegrown brands, cultural institutions, and community organisations enrich the ARTBOX experience. For instance, collaborations with local food vendors, artisans, and performers create a holistic and culturally rich atmosphere, enhancing the overall event.
For example, we have our official merchandise Dissy.co where you can customise Dissy branded t-shirts with exclusive Artbox designs. Visitors can pick exclusive Artbox fabric stickers and there is on-site heat transfer printing service available. Another example, Instax activation invites visitors to complete a series of challenges within Artbox such as taking a selfie and reward them with a chance at gachapon.
In what ways do you believe ARTBOX Malaysia fosters a sense of community and connection among both artists and attendees?
[Ken Chai]
Answer: ARTBOX Malaysia is designed to foster a sense of community through collaborative art installations, workshops, and interactive elements, we create spaces where artists and attendees can connect on a deeper level. The event acts as a catalyst for community building, bringing together diverse
individuals who share a passion for art and creativity. We envision ARTBOX as a platform to enable emerging brands to pop up, this gives a sense of discovery of new products and new goods for the visitors in return.
The selection process for artists and vendors is integral to the success of ARTBOX. How has the curation for ARTBOX 2023 been approached to ensure a fresh and diverse showcase of talent?
[Ken Chai]
The curation process for ARTBOX 2023 focuses on embracing diversity and freshness. We have collaborated with a mix of emerging and established artists, ensuring a showcase that spans various artistic genres. The selection committee prioritises inclusivity, originality, and relevance to current societal themes to provide visitors with a unique and engaging experience.
Sustainability is an ongoing concern. How has the commitment to eco-friendly practices been integrated into the planning and execution of ARTBOX Malaysia 2023, and what initiatives are in place to minimise the event’s environmental footprint?
[Kent Teo]
Sustainability is at the core of ARTBOX Malaysia 2023. From the selection of eco-friendly materials for installations to waste reduction initiatives, we aim to minimise the event’s environmental footprint.
Partnerships with environmentally conscious vendors and the incorporation of recycling and upcycling programs further reinforce our commitment to responsible event planning. We also offer green packaging partners as an option when the vendors book a booth with us.
Attendee experience is crucial. What special amenities, attractions, or activities have been introduced for ARTBOX 2023 to ensure visitors have a memorable and enjoyable time?
[Ken Chai]
ARTBOX 2023 introduces special amenities such as interactive art installations, live performances, and curated food experiences. Additionally, we’ve implemented user-friendly mobile apps for seamless navigation and engagement, ensuring visitors have a memorable and enjoyable time.
Looking ahead, what are your aspirations for the future of ARTBOX Malaysia, and how does the 2023 edition set the stage for the continued growth and impact of the event?
[Kent Teo and Ken Chai]
Looking ahead, we aspire for ARTBOX Malaysia to become a staple in the region’s cultural calendar. The 2023 edition set the stage by pushing boundaries in artistic expression, fostering greater community involvement, and establishing sustainable practices. Our vision is to continuously evolve,
remaining a catalyst for cultural growth and artistic innovation.
What would you say was the best part of ARTBOX Malaysia 2023?
[Kent Teo and Ken Chai]
The best part of ARTBOX Malaysia 2023 was witnessing the diverse communities come together, celebrating art and culture. Seeing the joy and inspiration sparked in the attendees, along with the collaborative efforts of talented artists, makes every edition uniquely special. The energy and
creativity exchanged during the event are truly the highlights.
