Mister Potato & MPL MY S12 Join Forces to Unleash ‘Alami Rasa Legendary’

Where snacking meets gaming.
By: Iffah Salleh
September 4, 2023

Mister Potato, Malaysia’s leading potato chip brand, has joined forces with Mobile Legends: Bang Bang Professional League Malaysia (MPL MY) for Season 12, pioneering an exciting merger of gaming and snacking.

Mister Potato’s gamification journey bridges the gap between gaming and snacking, inviting all to embrace the #pantangmengalah spirit while savouring the legendary taste of Mister Potato.

The “Alami Rasa Legendary” Campaign

Mister Potato’s venture into gamification is epitomised by the “Alami Rasa Legendary” campaign, running from August 14 to October 30 2023, captivating gamers and snack enthusiasts alike.

Iconic MLBB Characters and Unique Flavours

“Alami Rasa Legendary” features iconic MLBB characters and limited-edition flavours: Mister Potato Syok Wave Hot Chilli Squid and Mister Potato Sour Cream Onion. 

The former introduces a savoury squid flavour with a sweet and spicy twist, while the latter combines sour cream and fragrant onion for a delectable chip experience.

Unlocking Prizes and Excitement

Gamification extends to the “Alami Rasa Legendary” contest, offering RM60,000 in prizes.

Participants need to purchase Mister Potato products, note their details on the receipt, and send it via WhatsApp to +601156881139. 

Prizes include an iPhone 14 Pro, a Secretlab Gaming Chair, a Marshall Stanmore II Bluetooth Speaker, an iPad (10th Generation), monthly consolation prizes, and MLBB Diamonds.

The Gamification Revolution

Gamification, the integration of gaming elements into non-gaming contexts, is a potent engagement tool that transcends industries. 

Mister Potato is embracing this trend with its strategic partnership with Mobile Legends: Bang Bang (MLBB), a global gaming phenomenon.

MLBB, developed by MOONTON Games, boasts over a billion installations worldwide and 100 million active monthly users. In Malaysia, it reigns as the most downloaded game, with an estimated 5 million users. 

This vibrant gaming community has propelled esports in Southeast Asia.

Malaysia’s Esports Ascent

Malaysia’s esports journey is intertwined with MLBB’s popularity. The country now hosts MPL MY, one of Southeast Asia’s premier Mobile Legends: Bang Bang Professional Leagues. 

For Season 12, Mister Potato is the Official Snacking Partner, solidifying its gaming presence.

The Road to Glory

A highlight of this partnership is the connection between MPL MY and the Mobile Legends: Bang Bang M5 World Championship 2023. 

MPL MY winners will represent Malaysia in the global championship, championing the #pantangmengalah spirit and Malaysian esports on the international stage.

Thrilling Tournament Moments

The MPL Malaysia Season 12 tournament, occurring every Friday to Sunday from August 18 to October 8, 2023, at Dewan Sri Putra, Bukit Jalil in Kuala Lumpur, sets the stage for excitement. 

Visitors to the Mister Potato booth can win MLBB skins, Diamonds, and exclusive merchandise by purchasing Mister Potato products.

Accessible Goodness

Mister Potato products are readily available at major supermarkets, hypermarkets, mini-markets, petrol marts, and convenience stores across Malaysia. 

They can also be conveniently purchased through MAMEE’s official stores on Lazada and Shopee.

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