Purr-fectly Exciting: IKEA Introduces UTSÅDD, a New Pet Collection

Meow-tastic news
By: Balqis Ariffin
April 5, 2024

IKEA has debuted its pawsitively purr-fect range with UTSÅDD, a brand-new pet collection, marking its first-ever pet range in Malaysia. 

Designed with pet experts, including veterinarians, the UTSÅDD was meticulously developed based on the common activities that cats and dogs perform at home – eat, sleep, play, and hide. 

It includes essential everyday highlights such as cat houses, toys, feeding bowls, blankets, mats, and scratching boards. These products are easy to clean and durable, making them perfect companions for daily pet life and their owners.

Malcolm Pruys, Country Retail Director of IKEA Malaysia said, “We know that many Malaysians are pet owners, and their cats and dogs are an essential part of their life at home. At IKEA, we too believe that pets are part of the family. In line with our vision to create a better everyday life for the many people, we wanted to bring this collection that not only caters to the needs of our fur babies, but that their human parents can enjoy having part of their home, bringing joy to every member of the household.” 

As part of the launch, IKEA is offering meowmazing goodies and a chance to win items from the UTSÅDD collection. To participate, follow these easy steps:

  1. Snap a pawfect photo of your pet’s most adorable moment!
  2. Upload the photo on Instagram and complete the following in your caption: “My ultimate IKEA UTSÅDD item is…..”
  3. Don’t fur-get to include #IKEASpotting, tag and follow @IKEAMalaysia for a chance to win! Make sure to set your account to public.

The contest will run from April 8 through April 30, 2024. Follow IKEA’s social media platforms for the official announcement on April 8th for additional details. The IKEA UTSAAD collection will be available at IKEA stores starting April 4, 2024. For more home furnishing solutions, click this link.

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