Update Your Closet With These Stylish Homegrown Fashion Brands in Malaysia

Look good while supporting local brands and lessening environmental impact!
By: Ria Mirano
May 31, 2023

Homegrown fashion brands in Malaysia are gaining recognition alongside international brands, as they should be! These local gems offer a delightful blend of trendy styles with traditional influences, catering to various aesthetics.

Update your wardrobe with Malaysian clothing brands today! Here are some of our top recommended homegrown fashion brands in Malaysia that will you make the jump on the local trends.

 Let’s celebrate local talent and conscious fashion together!

The Best Homegrown Fashion Brands in Malaysia

1. Whimsigirl

For everyday, wearable pieces, trust Whimsigirl to provide you with basic but better clothing pieces that you can easily style! Their curated, minimal pieces are designed for every woman to feel empowered, confident, and feel comfortable in what they wear. Their neutral colour palette can easily be mixed and matched with another. 

Where to Buy: Whimsigirl

2. Kanoe

Perfect casual beach wear for holidays along the beach or in a resort – that’s what Kanoe is all about. They incorporate batik in their fits – from headwear, sleeveless tops, cami dresses to kimonos and pants. Produced and designed by a small team in-house, each collection of garments is made out of sustainably sourced fabrics worldwide.

Where to Buy: Kanoe 

3. Asly

Its brand name, Asly, is derived from the Malaysian word Asli – which means original, authentic, or raw. The garments designed show exactly what the brand is all about – through their colourful, vibrant, and comfortable pieces. Asly is a local brand that aims to encourage people to embrace their individuality while being not afraid to express themselves. The brand specializes in oversized tops that come in different colours and patterns.

Where to Buy: Asly Official

4. Hanya

Motivated by sustainability with the intention of making business casual cute again, Hanya is a Malaysian homegrown clothing brand founded by a team of women They advocate for slow fashion, ensuring that each collection is produced in limited quantities and will not be restocked again once sold out. Aside from their clothing, they also make sure to package their clothing in reusable bags and are actively trying to reduce the plastic in their packaging and shipment.

Where to Buy: Hanya 

5. Terrae

With the rise of athleisure, activewear and leisure wear during the pandemic, Terrae is one of the local Malaysian brands that really stood out because of their quality clothing made out of upcycled fabrics and organic cotton. They specialize in activewear that is created for long-term durability while also lessening the environmental impact. 

Where to Buy: Terrae

6. Oh Sebenar

Oh Sebenar has curated clothing pieces that are fit for those looking for a more contemporary, minimal look. Made by women for modern women, their collections are dedicated to those who believe in trans-seasonal clothing. Most of their garments come in earthy-toned palettes and textures that are easy to layer.

Where to Buy: Oh Sebenar 


MUNI is all about minimizing the effect that fashion, especially fast fashion, produces with its industrial dyes. They makes use of natural, tropical dyes to add hues to their sustainable clothing and accessories. MUNI also aims to let people connect with nature through the clothing they wear. 

Where to Buy: Munimalism 

8. Fondest

Fondest is known to be an inclusive brand that caters to all women of any size. They aim to produce conventional pieces for any body shape and size, making sure anyone can wear their clothing that fits them perfectly. They are also known to launch collections sold in limited quantities. Likewise, they encourage people to switch more to sustainable clothing pieces that are bound to be timeless and long-lasting. Fondest is also one of the Malaysian homegrown local brands that also try their best to reduce plastic in their packaging, shipment, and deliveries. 

Where to Buy: Fondest 

9. Fern

From contemporary prints to floral patterns, Fern takes resort and beach wear to another level by adding their own version of batik into their clothing. The owner, Fern Chua, along with her team of artisans, takes inspiration from nature and landscapes to create their hand-painted, personal designs. They are also one of the homegrown clothing brands to take a step into a more sustainable fashion movement, making sure to utilise all fabric they source.

Where to Buy: Fern 

10. Anaabu

Anaabu is a Malaysian independent fashion brand that is all about producing unisex clothing pieces with minimal adornment and muted colours. Their clothing are shaped into soft silhouettes that are the perfect additions to your daily essential wear. Anaabu makes use of mostly linen and cotton textures in their collections. 

Where to Buy: Anaabu

11. Feed Clothing

Why settle for ordinary, when you can be different? That’s what defines Feed Clothing. The brand believes in launching clothing pieces that both women and men can wear. They make use of vibrant colours, colour-blocking, and their signature logo in their designs. Any wearer can get comfy in their pieces that mostly consist of tees, hoodies, sweatpants, and varsity jackets – suitable for casual, streetwear style.

Where to Buy: Feed Clothing

12. LTTL

At LTTL, they believe in pushing culture and change forward through their clothing by making women feel comfortable in themselves. Their chic designs can be worn and styled in multiple ways. Aside from that, each clothing piece is produced with zero waste, making sure that each fabric is used and maximised. Each product made is handmade, reducing conventional cutting processes that contribute to fabric waste.

Where to Buy: LTTL

13. Rexagon

Made for men and women that are all about style and comfort, you’ll find a piece or two for yourself in Rexagon’s curated collections. Their clothing pieces are ideal for those who are into casual streetwear that’s both fashionable and trendy. Aside from that, they also come out with accessories that will certainly tie your whole look together.

Where to Buy: Shopee

14. Suri Lifestyle

When it comes to denimwear, Suri Lifestyle has got them for you, ranging from clothing to bags. SURI, which means mother and queen, is also an abbreviation for Single Mum, Recreative and Innovative. They’re a local social enterprise that believes in empowering underprivileged women through handcrafting upcycled denim products. 

Where to Buy: Suri Lifestyle

15. Shals

Shals is all about incorporating unique and trendy clothing into your wardrobe. This local fashion brand is all about launching versatile pieces that cater to both men and women. Aside from making the wearers feel comfortable, they also aim to break boundaries when it comes to styling. The garments are affordable without compromising the quality. 

Where to Buy:

16. Kittie Yiyi

Take yourself into the extraordinary world of Kittie Yiyi, one of the homegrown fashion brands in Malaysia that exudes creativity and individuality. 

With a signature style that is colourful, fun, and quirky, no doubt it brings a refreshing and adventurous spirit to the fashion scene. 

Since its establishment in 2015, this brand has been a reflection of its founder’s everyday lifestyle, embracing the unusual and charming with open arms. 

The brand is all about creating safe and innovative clothing that encourages each individual to embrace their uniqueness and express themselves authentically. 

Get ready to make a vibrant and confident fashion statement that celebrates your individuality with Kittie Yiyi.

Where to Buy: Kittie Yiyi

17. INNAI & Co

INNAI & Co is the epitome of luxury and timeless elegance in the world of fashion. 

Founded in 2004 by Aishah Saleh, and now led by Creative Director Izrin Ismail, one of the homegrown fashion brands in Malaysia continues to captivate fashion enthusiasts with its impeccable craftsmanship and fusion of traditional and contemporary aesthetics. 

From its iconic INNAI RED collection, offering sophisticated and couture-inspired traditional evening wear, to its yearly Eid collection, it never fails to deliver captivating designs that embody the essence of local influences. 

With each piece exuding grace, sophistication, and a touch of glamour, INNAI & Co invites you to step into a world where style knows no boundaries. 

Where to Buy: Innai & Co

18. Gérson Batik

Indulge in the captivating realm of their sartorial opulence.

Originating from a humble home tailoring business orchestrated by a triumvirate of visionary sisters in Klang, Gérson Batik has gracefully matured into a thriving Instagram boutique over the span of three decades. 

Initially focused on fashioning bespoke batik tops and dresses for discerning ladies, they swiftly responded to burgeoning demand by diversifying their repertoire. 

The brand’s offerings expanded to encompass an exquisite array of gentlemen’s shirts, neckties, pocket squares, and even enchanting ensembles for the little ones. 

Furthermore, it proudly presents a select collection of ready-made batik ladies’ tops, each an exclusive masterpiece, with just a solitary exemplar per design. 

Where to buy: Gérson Batik

19. Christy Ng

Driven by her own firsthand encounters of compromising on shoe quality due to exorbitant price tags, Christy has dedicated herself to crafting footwear that seamlessly combines comfort, affordability, and style. 

Building on this mission, Christy Ng has since broadened its repertoire to encompass a diverse range of exclusive bags and exquisite leather goods. To this day, it has proven to be one of the most successful homegrown fashion brands in Malaysia!

Boasting an extensive network of physical stores spread across Malaysia and a thriving online platform catering to a global clientele, the brand has left an indelible mark on the fashion landscape. 

Where to buy: Christy Ng

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