The Dior x Air Jordan 1 High and Low, which are limited to 8,500 pairs and priced for USD2,000, were available at selected Dior locations in July 2020. After two years, resellers have increased the price of the Air Dior; the highest seen to a staggering USD20,000 which is equivalent to RM83,800! Now for the verdict: are the Dior x Air Jordan 1 worth the splurge?
The appeal of street-wear labels has grown in recent years, as has the acceptance of high-end fashion into the public. For years, these two segments of the industry have been kept apart, with minimal interaction. This all changed in 2017, when two industry titans, Louis Vuitton and Supreme New York, cooperated. Thus, paving the path for all sorts of lavish collaborations between companies.
H&M and Moschino have cooperated, as have Uniqlo and Kaws. Additionally, Palace Skateboards and Ralph Lauren, and now Virgil Abloh of Off White is the head designer at Louis Vuitton.
What Makes The Collaboration Between Nike Jordan Brand and Dior?
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Jordan Brand and Dior are collaborating and it attracted a lot of attention. Jordan Brand is a household name in and of itself. Michael Jordan’s Nike partnership has been in the limelight for the last 34 years, growing in popularity as a cult item due to its significance in hip-hop culture and as one of the most recognisable shoe companies in the business.
So, what distinguishes this Dior partnership from others? For just over 70 years, Dior has been at the forefront of high-end fashion. It has remained one of the heavyweights of high-end fashion to this day, owned by LVMH, which owns a majority of high-end fashion companies, and is noted for its flamboyant style and heavy use of floral patterns. Kim Jones, Dior’s head designer, is no stranger to working with streetwear brands such as Kaws, Stussy and Umbro.
Let’s Talk About The Main Attraction: The Dior X Air Jordan 1
The Dior X Air Jordan 1 Sneaker is the lone product of the collaboration. The shoe is made of grey and white Italian leather and has a transparent ice blue sole with “Dior” and “Air Dior” logos visible through the sole. The Nike swoosh, which comprises the iconic jacquard Dior monogram emblem, is the primary talking point. The grey shade is a reference to the colour that has been so prevalent throughout Dior’s history, and the design is sleek and elegant.
Dior published a short film featuring Travis Scott, Jordan Brand’s biggest ambassador and the face of the Dior capsule, to commemorate the debut of the Dior x Nike Air Jordan on July 8. In the video and look book, Travis Scott models the complete Dior x Jordan Brand capsule, but all eyes will be on his feet since the Dior x Nike Air Jordan 1 is undoubtedly the most sought-after piece in the capsule.
Are The Dior X Air Jordan 1 Worth It?
This collab is for either die-hard Dior or die-hard Jordan fans. In any case, this shoe is not for the faint of heart, and the ordinary Jordan fan is unlikely to be able to add it to their collection. The use of such high-quality leather is a wonderful touch, but it’s possible that this is why the show is so expensive.
Furthermore, because of the restricted quantity, there will be high demand for these on the secondary market. As a result, they will be sought after by more than just fans of the two companies. Resellers will be eager to make a fast profit on these sneakers, creating competition for those looking to purchase them.
To conclude, this collaboration might have been a celebration of two industry titans; confirming their positions at the top and proving that high-end fashion and streetwear collaborations are available to everybody.
