Celebrate the holy month of Ramadan and Eid by gifting your loved ones with sweet treats using recipes from Cadbury Kuih Raya Dari Hati. With the easy-to-follow recipe sheets, you can bake special Raya cookies with a personalised touch.
Starting from the 1st of March to the 31st of May, all of the Cadbury Dairy Milk’s 160g bars will be wrapped with baking sheets that contain recipes and templates. The baking sheets are printed with detailed templates including comprehensive instructions on how to create measuring tools from them. What’s more, the measuring tools accurately calculate the exact amount needed for the accompanying recipe.
A total of eight recipes will be featured as part of the festive campaign, in which six recipes will be available on both microsite and physical sheets together with Cadbury Dairy Milk bars. Whereas the other two recipes, Cadbury Chocolate Pudding and Cadbury Chocolate Fudge Cookies are only available exclusively online.
Amongst the available recipes of kuih raya for the public to try are Cadbury Cheese Biscuit, Cadbury Batik Cake, Cadbury Chocolate Mini Basque Burnt Cheesecake, Cadbury Chocolate Tart Cadbury Melted Chocolate Cheesecake Cadbury Chocolate Pudding and Cadbury Chocolate Fudge Cookies.
According to Arpan Sur, Head of Marketing for Mondelez International, Malaysia and Singapore, “For the past two years, many Malaysians have spent their Raya celebrations away from their hometown, which makes this year’s festivities all the more meaningful. Cadbury Dairy Milk wants to help Malaysians instilling sincerity into Raya preparations.”
“Last year, we created a series of carefully crafted easy and delicious recipes, and this year we’re upgrading it by designing these baking sheets, ensuring that anyone can bake! With these baking sheets, we hope everyone will be able to bake their own kuih raya full of Cadbury goodness and sincerity, truly delivering the meaning behind this campaign’s tagline: Kuih Raya Dari Hati” he added.
This April Cadbury Dairy Milk will team up with Celebrity Chef Anis Nabilah for an exclusive live stream session, guiding the attendees through the process of baking Cadbury’s Kuih Raya Dari Hati. You can scan the QR code printed on the baking sheet to be directed to Cadbury’s Raya 2022 microsite or access the free live stream by clicking this link.
Aside from that, they are also giving away incredible prizes that are worth up to RM20,000 for those who sign up. Early birds that sign up also have a chance to win a special kit that contains essential ingredients that you need to bake the recipes. The Cadbury Dairy Milk products are available in all major hypermarkets and supermarkets.