Calling all athleisure enthusiasts! Adidas Malaysia is inviting you to visit its latest retail hub. Located at Malaysia’s largest shopping centre, Adidas is opening its doors to its 1 Utama store. With sleek and contemporary designs alongside geometrical accents, its the ultimate haven for gym junkies. Here at Glitz, we’ve got everything you need to know about the all-new Adidas 1 Utama store.
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Introducing Adidas 1 Utama
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Featuring a fresh appearance at a new location with bigger floor space, you can visit the new store at LG307, Highstreet. Adidas 1 Utama opened its doors a few days ago and customers can expect an introduction to a better store concept. The store features a design that elevates customers’ in-store shopping experience. Other than that, it is complemented with multiple digital touchpoints to showcase an array of Adidas’ pinnacle products.
A Further Look Into Adidas 1 Utama
Adidas is all about providing customers with a personalised shopping experience. Therefore, the Adidas 1 Utama store features a unique runway that leads in from the entrance. This unique runway guides shoppers to discover the assortment of apparel and footwear for any sport. From running, training, football, basketball, and athleisure wear, customers can also find distinctive accessories.
Exuding a warm and modern view, the Adidas 1 Utama store utilises bronze plated plinths in various sizes. These beautiful plinths allow for product lay-downs or to elevate product presentation, whilst adding a touch of luxe to this retail space.
Products You Can Find
As we move towards the women’s zone, the latest Adidas product innovation for women are instantly visible from the launch zone. The Marimekko and Future Icon collections are truly a must-have in your athletic collection. Other than that, striking rainbow films in the surroundings welcome shoppers. This allows shoppers to experience the curated women’s collections in a modern and authentic way.
The Adidas 1 Utama store also carries apparel, footwear, and accessories catering to infants up to 14-year-old teenagers. Representing the brand’s spirit in open sourcing and collaborations, shoppers can browse the energising and playful children collections. We’re talking about the LEGO and Disney collection for kids. And shoppers can do this while admiring the iridescent decor and KL skyline on the wall.
Adidas 1 Utama’s Adidas Originals
Adidas believes that looking back at their archive of culture and memories, it empowers the brand to innovate for the future. This is why the ambiance at the Adidas Originals space is clean and fashionable. The Adidas Originals space takes inspiration from Adidas’ remarkable and iconic interior concept from the headquarters – “Back of House”.
The section features a curated range of the Adidas Originals foundation products, which includes the always-on adicolor collection. The footwear display wall showcases the iconic Adidas silhouettes such as Superstar, Stan Smith, and Forum in the latest colorways.
What Else?
The men’s area takes influences from the fashion-meets-sports culture and is designed for individuals who want to make sports part of their lifestyle. The new store is the ideal place to complete your necessary gear as gym facilities are back in operation. Alongside the reopening of gyms, consumers can now partake in outdoor sports. So you can visit the Adidas 1 Utama to get everything from sports performance and athletics wear. A wide range of the brand’s iconic graphic tee is also on the wall, ensuring comfort with the brand’s best innovation while consumers go about their daily regime.
The basketball zone is a unique identifier for the Adidas 1 Utama store. Taking inspiration from the athletes’ playground, this locally curate space showcases unique elements. The elements you can find here are like the familiar basketball court floorings and signages. This space is design with performance and style in mind. Thus, the store offers the finest basketball apparel and footwear that caters towards different age ranges. We recommend taking a look at the popular Dame and Harden collections.
In line with the new store opening, the Adidas 1 Utama Store has dedicate a pop-up lounge outside the store. This gives customers a glimpse of what they can expect to see in-store. The lounge takes inspiration from the ‘basketball court’ style. Which is why the lounge combines elements such as basketball court floorings and a line-up of mannequins. Rainbow films display also surrounds the lounge. The mannequins will be donning the brand’s best innovations by showcasing its key looks every month.
Special Offer At Adidas 1 Utama
To celebrate the Adidas 1 Utama store opening, customers who spent RM500 and above will also receive a complimentary face mask and a performance bag.
Note: while stocks last from 12 – 30 November.
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