In a graceful departure from its roots at Kitschen, the local Malaysian fashion brand, the unveiling of RAEA signifies a nuanced transformation. Embracing a minimalist and sophisticated color palette, the introduction of RAEA marks a pivotal moment for the fashion apparel group, ushering in a new era under this fresh label. Operating alongside other esteemed brands like Nichii, Dressing Paula, and Marry Merry, RAEA redefines the concept of urban resort wear, offering a collection that seamlessly transitions between urban and resort living.
RAEA is set to resonate with individuals seeking accessible luxury and sophistication in their style. The debut collection showcases an array of minimalist-inspired shapes and hues, deviating from the avant-garde approach often associated with luxury fashion. Under the creative guidance of Ian Ebrizal, the Creative Director of RAEA renowned for his expertise in luxury fashion, the brand has curated a line of urban resort wear characterized by refined silhouettes and a rich color palette. From tailored trousers to linen blazers, slip dresses to high-waisted jeans, RAEA offers versatile pieces designed to blend seamlessly into diverse lifestyles.
Inspired by the phrase “Made For Your Journey,” RAEA’s collection encapsulates the magic of simplicity, allowing individuals to embrace and cherish the multitude of moments that define life while effortlessly exuding a sense of style. The carefully curated color palette, featuring a harmonious blend of neutral tones and vibrant hues like deep teal, misty green, vintage gold, warm brown, blue, tan, and ivory white, enables versatile and distinctive styling, embodying the essence of RAEA’s vision.
Reflecting on the creative process behind RAEA, Ian Ebrizal, Creative Director of RAEA, shared, “RAEA draws from the word ‘radiant,’ symbolizing our collective love of refined casual wear made with luxurious fabrics. The color palette and light, flowing silhouettes were chosen to suit the Malaysian climate and culture, creating a brand that’s easy to wear and easy to adore.”
The grand debut of RAEA took place at The Grey Box by GMBB on November 2nd, 2023, marking the beginning of an exciting new chapter in the fashion industry. The event featured the unveiling of the new seasonal line, with the runway showcasing RAEA’s exquisite urban resortwear collection featuring 14 models.
As RAEA plans to establish a flagship store in 1Utama and a pop-up concept in Mid Valley Megamall, aligning with the brand’s new vision, the anticipation for upcoming festive collections is palpable. These include the Christmas collection with slinky panelled dresses, minimalist blazers, and flowy trousers in hues of champagne, blush pink, maroon, and black. Additionally, the Lunar New Year collection features modern interpretations of the ubiquitous qipao, and RAEA’s highly-anticipated Raya collection boasts distinctively detailed maxi dresses, versatile blouses, and skirt sets.
The remarkable launch and fashion show of RAEA have been made possible by the generous support of its esteemed sponsors, including Blowfish, Dolce’s, Skind Naturals, Color Rush, Common Market, Dododots, C Stone, Vase Creation, L1vin, Hammam, and Self Supply. From footwear to skincare to pampering participants, these invaluable contributions have transformed the launch and fashion show into a truly magical experience, adding elegance, style, and luxury to every moment.
Customers eager to explore RAEA’s urban resort apparel can sign up for the newsletter on the official website and enjoy an exclusive 10% welcome discount. For real-time updates, follow @byraea on Instagram.
