BloomThis Launches Its Third Store at  Subang Jaya Medical Centre 

Bringing Floral Happiness
By: Iffah Salleh
March 7, 2024

BloomThis, a Malaysian floral and gifting company, has launched its third retail store, strategically located in Subang Jaya Medical Centre (SJMC). 

Renowned for its e-commerce prowess, this expansion marks the brand’s ongoing commitment to spreading moments of happiness to a wider audience, in particular the healthcare community. 

The new retail space at SJMC signifies a milestone in BloomThis’ retail journey, following the success of its previous ventures into physical storefronts. With an established presence in e-commerce, the brand aims to further amplify its mission by increasing touch points and extending its unique floral experiences to new customers.

Managing Director and co-founder of BloomThis, Penny Choo said, “Harnessing the therapeutic benefits of flowers, this partnership aims to create a healing environment within SJMC, contributing to improved patient experiences and overall well-being.”

Leverage The Advantages Offered By Flowers

BloomThis organised a ‘Flower Card Making’ Workshop with the guests and media attendees during the launch of Bloomthis SJMC Retail Store.

Through the operation of the retail store, BloomThis and SJMC aim to prioritise the wellbeing of both patients and healthcare professionals by integrating the calming properties of flowers within the hospital setting. 

Various studies have shown that there are an array of benefits of flowers, even when one only sees, touches, or smells them. For instance, just by being around flowers may help reduce stress, speed healing, enhance concentration, and improve moods.

“We also hope that the presence of our retail space will ease those who wish to give their loved ones fresh blooms and thoughtful gifts while undergoing care at SJMC. Together, we hope to cultivate happiness within the healthcare environment, setting new standards for holistic care”, said Choo. 

Beyond standard offers, BloomThis and SJMC will offer floral workshops and tailored events. These programmes aim to encourage wellness and relaxation for both healthcare workers and patients, creating a welcome and revitalising environment within the healthcare facility.

The BloomThis store in SJMC is open to the public starting 6th March 2024, located on the ground floor of the Mediplex building. For more information on BloomThis, its products, and services, visit here.

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