It’s not a drill! anothersole has debuted its much-awaited ‘Forever Hello Kitty’ Collection, released in collaboration with Sanrio.
Featuring the iconic Hello Kitty character, the collection showcases the latest designs of the brand’s signature products, including the popular 247 sneakers, Anytime flats, sandals, and the chic ANEW Mini Bag.
The Forever Hello Kitty Collection pays homage to Sanrio’s character with its signature bow and colour, in addition to the Hello Kitty illustration embellishing the releases.
“The “Forever Hello Kitty” Collection pays homage to Hello Kitty fans who have grown up with a special place in their hearts for this beloved character,” says Benny Chee, founder of anothersole. “We’re honoured to have Hello Kitty as the inaugural brand licence under anothersole, and to have such an iconic campaign marks the brand’s first-ever collaboration with Sanrio.”
As part of the collaboration, anothersole has launched a personalised Instagram filter that incorporates elements of the collection. The ‘Forever Hello Kitty’ Collection by anothersole is available for purchase both in-store and online.
Customers who make in-store purchases can look forward to an immersive shopping experience as the store transforms into a Hello Kitty wonderland, complete with themed visual merchandising displays, adorable floor graphics, and charming ‘Forever Hello Kitty’ messaging.
For more information about the “Forever Hello Kitty” Collection by anothersole click here.
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