150 Years of Gezelligheid: Heineken® Raises the Bar on Good Times

Celebrating a Legendary Legacy of Good Vibes
By: Farah Khan
June 23, 2023

Forget the cake and candles because Heineken® is not interested in traditional birthday celebrations. As they commemorate their 150th anniversary, Heineken® wants to honor the countless ways people around the world have embraced good times with their iconic beer. And let’s be honest, after surviving for 150 years, they deserve more than just a measly slice of cake.

Heineken® has always been about selling more than just beer; they sell “gezelligheid” or “Good Times,” as Freddy Heineken once famously said. They have become a legend, transcending borders and uniting people through their unique ways of enjoying the brand. Whether you prefer it over ice or you’re a master at creatively misspelling their name, Heineken® has managed to bring us all together, one way or another.

To kick off the celebration of good times, Heineken® is teaming up with the popular Good Vibes Festival, where the fun is about to reach unprecedented levels. Good Vibes Festival has been synonymous with good times for the past decade, and Heineken® is thrilled to join forces and commemorate both the festival’s 10th anniversary and their own 150th milestone.

Prepare yourself for an extraordinary experience at Starclub @ Good Vibes Festival, where you’ll be treated to a global lineup curated by the renowned Malaysian DJ, Blink. From the energetic ‘Berlin Techno’ scene brought by Nakadia to the scorching ‘NYC Hip Hop’ vibes of DJ Irwan, and the explosive ‘Amsterdam Big Room’ sound delivered by Jay Hardway, the music will transport you to different corners of the world. Joining them are talented Malaysian DJs, including the legendary duo LAPSAP, fashion influencer Ashley Lau, and the TikTok sensation Jovynn, among many others. The Greenroom DJ lineup for Starclub @ Good Vibes Fest promises non-stop excitement.

But wait, there’s more! Heineken® is not stopping at music collaborations alone. They have joined forces with Malaysian fashion label Motherchuckers, led by the creative content creator Jane Chuck, to create an ultra-exclusive Heineken® 150 x Motherchuckers limited edition collection. Elevate your style while sipping on that refreshing Heineken® goodness. And if you’re a photography enthusiast, Darkroom8 has got you covered with their limited edition Heineken® 150 x Darkroom8 reusable film camera. Capture all those priceless moments and add a touch of beer-infused creativity to your photos with their special beer filter. Cheers to innovative collaborations!

Since good times and good music go hand-in-hand, Heineken® wants to make sure you don’t miss out on any of the excitement. They’re giving away 10 pairs of tickets to an international music festival in 2024 and a whopping 100 pairs of 3-day passes to this year’s Good Vibes Festival. Raise your glass and join the nationwide contest by purchasing Heineken® from participating outlets or online from Drinkies.com. It’s your chance to secure your spot at these incredible events. Just remember to read the terms and conditions, because, unfortunately, they can’t just give everyone a free ticket.

So, as Heineken® celebrates 150 years of good times, they invite you to join them in toasting to the unforgettable memories, the iconic taste, and the countless ways in which their brand has brought people together. Whether you’re at the Good Vibes Festival or enjoying a cold one at your favourite local hangout, remember that Heineken® has been there through the highs and lows, one way or another. Here’s to another 150 years of gezelligheid and good times!