In a celebration of diversity, empowerment, and Malaysian heritage, LILIT. unveiled its much-anticipated Eid 2024 ‘Karipap LIT!’ Collection alongside the introduction of the inspiring ‘LIT Girls’ squad. This dual unveiling marks a significant milestone for the brand, showcasing its commitment to championing inclusivity in both size and representation within the fashion industry.
The ‘LIT Girls’ squad, comprised of ten extraordinary individuals, emerged victorious from LILIT.’s recent ‘Lit Girls Search’ program, a modelling competition aimed at discovering the fresh faces of the brand. These ten winners, ranging from sizes XXS to 5XL, captivated judges Vivy Yusof, Scha Alyahya, Rita Nadira, and Bee Ramza with their vibrant personalities, diverse backgrounds, and compelling narratives.
Reflecting on the essence of the competition, Vivy Yusof, the Co-Founder of LILIT., emphasised the brand’s commitment to fostering confidence and beauty irrespective of size. “We believe that every woman deserves to feel confident and beautiful, regardless of their size,” she expressed. Each ‘LIT Girl’ received RM5000 in cash and secured a 3-month modelling contract with LILIT., affirming the brand’s dedication to nurturing emerging talent.
Sponsored by Indonesia’s leading beauty brand Wardah, the ‘Lit Girls Search’ program was broadcasted across three episodes on LILIT.’s official Instagram account and YouTube channel, engaging audiences with the journey of these remarkable individuals.
In tandem with the announcement of the ‘LIT Girls’ squad, LILIT. debuted its Eid 2024 ‘Karipap LIT!’ Collection on March 15th, a fusion of modern fashion and traditional charm. The collection features a vibrant array of Eid outfits accentuated with meticulously crafted curry puff-inspired lace detailing on sleeves and hems, paying homage to Malaysia’s rich culinary heritage.
“We wanted to create a collection that not only celebrates style but also pays homage to our Malaysian heritage,” remarked Vivy Yusof. The ‘Karipap LIT!’ Collection embodies a blend of contemporary elegance and cultural nostalgia, injecting a hint of playfulness through its marketing campaigns.
The collection, available for purchase on LILIT.’s website and physical stores located in Bangsar Village II, KL East Mall, and IOI City Mall, caters to a diverse range of sizes from XXS to 5XL, ensuring inclusivity for all. As an added bonus, customers will receive complimentary ‘Karipap LIT!’ themed stickers and Eid packets with their purchases, adding a touch of festivity to their shopping experience.
LILIT.’s ‘LIT Girls’ squad and ‘Karipap LIT!’ Collection stand as shining examples of empowerment and celebration of individuality. Through these initiatives, LILIT. continues to redefine the standards of beauty and fashion, inspiring women of all sizes to embrace their uniqueness with confidence and style.
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