ZUS Coffee unveils its first-ever ZUS Signature store, introducing an upscale yet accessible specialty coffee experience in Taman Paramount. This new concept pushes the boundaries of craftsmanship, ingredient quality, and innovation while making high-end coffee more attainable in Malaysia — staying true to their tagline!
Speaking on the launch, Terence Ho, Head of Coffee & Zuristas, said, “At ZUS Coffee, we believe that great coffee is a necessity, not a luxury. Now, ZUS Signature is where a necessity meets luxury — a space where coffee connoisseurs can experience the highest level of craftsmanship, from the finest beans to innovative flavours that push the boundaries of specialty coffee culture.”
Inside Zus Signature at Taman Paramount
Designed with a sleek, modern aesthetic in neutral tones, ZUS Signature features a signature 55° diagonal line inspired by the “Z” logo, symbolising movement and refinement. This subtle detail enhances the store’s sophisticated atmosphere while reflecting the brand’s commitment to elevating the coffee experience.
Staying true to its tech-driven approach, ZUS Signature integrates cutting-edge equipment, including the Victoria Arduino Eagle One espresso machine — an industry-leading model used in the World Latte Art Competition. This ensures precise brewing consistency for high-quality beverages with exceptional attention to detail.
What’s Brewing in Store
Speaking of coffee, ZUS Signature delivers an immersive coffee experience, blending specialty-grade quality with ZUS Coffee’s accessible pricing. Exclusively serving Single Origin Espresso (SOE), a rare specialty café feature, it highlights the distinct tasting notes of SOE Brazil and SOE Ethiopia. Committed to sustainability, ZUS Signature sources beans from Brazil, Ethiopia, Colombia, Kenya, and Guatemala, ensuring ethical trade practices in every cup.
As said by Terence Ho, “ZUS Signature is driven by a passion for exceptional coffee, beginning with premium, high-quality single-origin beans sourced from renowned coffee regions. Each region’s unique terrain shapes the distinct taste profiles of our beans, telling the story of where they were grown. Our handpicked team of Zuristas then transforms these exceptional beans into specialty coffee beverages that embody the essence of ZUS Coffee’s innovative spirit.”
The menu extends beyond traditional coffee, offering unique creations such as the Zeriously Matcha Latte, made with 100% stone-ground Japanese matcha, and Yuzu Thunder, which pairs espresso with yuzu’s vibrant acidity. To complement these drinks, freshly baked pastries enhance the overall experience, while familiar favourites like CEO Latte, Spanish Latte, and Gula Melaka Latte remain available.
Expanding its presence beyond Taman Paramount, ZUS Signature has also opened a second location at The Oasis, Sunway Pyramid. Get your coffee fix at various spots across the city!
Make sure to follow Glitz on Facebook and Instagram for the latest updates on all things lifestyle.
