Make Your Hari Raya Aidilfitri Extra Bergaya With ZALORAYA 2023 Collections

#ZALORAYA2023
By: Balqis Ariffin
March 10, 2023

ZALORA has unveiled the ZALORAYA 2023 collections, the ninth instalment of its annual runway show.

The modest-wear fashion collections showcase homegrown brands such as Syomirizwa Gupta, Maslea, Yadotsa, TAS by Tom Abang Saufi, nh by Nurita Harith, AliaB by Alia Bastamam and Afiq M alongside ZALORA’s very own Lubna and ZALIA.

Source: ZALORA

With vibrant colours, intricate craftsmanship, and modern style, these designs will make your Hari Raya extra bergaya.

Source: ZALORA

According to Eric Cheang, Regional Commercial Director of ZALORA, “Our customers have always shown tremendous support and excitement for the ZALORAYA season, and this year we hope to express our appreciation with the most ambitious celebration yet. We’re proud to be hosting a five-day pop up store to connect shoppers with our Raya collections, giving them the opportunity to see and feel the assortment before buying on ZALORA. We hope our brand partners and esteemed fashion designers will welcome customers to our House of ZALORAYA.”

Source: ZALORA

As part of the release, ZALORA introduces the “House of ZALORAYA,” which displays all of ZALORA’s Raya designers’ collections in a festive setting. This first ZALORAYA pop-up store will run from 8th to 12th March 2023 at The Starhill.

What’s more, visitors can enjoy a plethora of activities, which include an exciting performance and meet & greet with Malaysian singer-songwriter, LUNADIRA on the 12th March, and mini-activities to enjoy and take home as souvenirs from the pop-up store, including a personalised fashion illustration and a customised mobile phone chain. 

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