There’s A New Plant-Based Food Brand In Town!

Presenting yumeat
By: agnes
February 23, 2022

The yumeat plant-based luncheon and yumeat plant-based minced meat are two sustainable, nutritional, and delicious plant-based solutions designed for the local palate by yumeat, a new brand for plant-based food alternatives. Yumeat is a tasty innovation that caters to the palates of flexitarians, meat lovers, and taste explorers, and was intended to suit the expanding demands of health-conscious and climate-conscious foodies. Here at Glitz, we’re giving you the first look into yumeat, your new favourite plant-based food brand.

Introducing Yumeat


Yumeat is Malaysia’s and Asia’s first shelf-stable plant-based food product. The brand’s plant-based alternatives are tailored to the tastes of the locals. When cooked with favourite recipes like luncheon fries or hot porridge, consumers can experience a sense of comfort, enjoyment, and nostalgia with every bite of plant-based luncheon or plant-based minced meat with bean paste. YumeatT can be sautéed, grilled, fried, steamed, or stewed just like regular meat. It’s also Halal-certified, which means it’s devoid of cholesterol, MSG, GMOs, antibiotics, sodium nitrite, and other preservatives.

“Malaysians are eating better with increased awareness and growing preference for plant-based food. More are either incorporating vegan options into their diet or are becoming flexitarian. yumeat wants to help consumers transition to a more sustainable diet. We want to offer more plant-based options for Malaysians, safer, healthier and good for the planet. We can make the world a better place while enjoying quality food,” said Marketing Manager of A. Clouet Co. KL Sdn Bhd, Ms. Teoh Wei Ling.

Plant Protein

Today, health has become a primary issue that influences many lifestyle choices across generations. Yumeat delivers more nutritious plant-based options to the table at home. Yumeat lunchtime boasts seven times more fibre, 23% less salt, and 53% less fat than the usual meat alternative, and is made with soy and wheat for guilt-free pleasure. Yumeat goods come in cans and have a longer shelf-life. All yumeat products are cholesterol-free and JAKIM-certified Halal, with some high-protein options. In addition, unlike other plant-based goods on the market, the items are non-frozen and ready to use at any time, with no thawing required.

Ayam Brand, a household name in the quality canned food business, is in charge of production and quality control, maintaining the highest standards of food production and quality. Hormones, antibiotics, Monosodium glutamate (MSG), genetically modified organisms (GMO), and preservatives are also absent from yumeat goods.

A Future Of Health And Eco-Consciousness

Yumeat exemplifies an unbroken focus on responsible food production, and plant-based meat is one of the newest answers to food poverty challenges and problems produced by the meat industry. All yumeat products are created in a factory that uses renewable solar energy and electrical sensors to eliminate energy waste and uses sustainable ingredients like soy and wheat.

“We know that by 2050 the global population will rise to 10 billion. And climate change remains one of the most concerning topics discussed by global leaders. yumeat believes that one of the most effective ways to reduce our environmental footprint is to look at what we put on our plates. The production of plant-based products requires less water, energy and land resources, and therefore significantly reduces our carbon footprint. We are committed to contributing to the ecosystem by offering a range of plant-based products that are sustainable, versatile and suitable for flexitarians,” said Denis Group CEO, Mr Fabien Reyjal.

Ayam Brand involvement in yumeat production and quality assurance ensures socially conscious operations and a steward of nature, measured through Environmental, Social, and Governance (ESG) criteria. As a result, the operations will benefit from processes that have been awarded Top Green Company in Asia, and most recently the Environmental, Social, and Governance (ESG) Award 2021, SBA Winner in Sustainability Strategy, SBA Significant Achievement in Energy Management and SEAL Environmental Initiative Award.

Plant-based Luncheon and Minced Meat


yumeat initial launch in Malaysia include the following products:

  • Plant-based luncheon (360g) – RM11.90. Available in Classic and Chili Flavour, yumeat luncheon brings you the charm of simple yet most tantalising cuisine for you and your family.
  • Plant-based minced meat with bean paste (195g) – RM5.80

Consumers can expect more plant-based goodies from yumeat in the coming months. The yumeat products are now available at Aeon, Aeon Big, Ben’s, Cold Storage, Jaya Grocer, Village Grocer, Giant, Hero, Mydin and Lotus. Customers can also purchase yumeatTM plant-based products from Ayam Brand Official Store on Shopee and Lazada.

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