Xsolla, Alipay To Extend Global Reach In Asia By Bringing Games To New Markets

Staying ahead of the curve
By: Iffah Salleh
October 28, 2022

Xsolla partnered with Alipay to expand its global reach in Asia by bringing games to new markets to mobile game developers reach more players in more geographies.

President of Xsolla Chris Hewish said, “Xsolla is committed to providing best-in-class services and support for mobile game developers worldwide to help them reach more players in more geographies. As the mobile gaming industry evolves, we are staying ahead of the curve by offering unique features to our mobile solution to help our partners connect directly with their players.”

This partnership follows Xsolla’s expansion into India, with Paytm announced earlier this year. Xsolla has been operating in Asia for more than eight years with an office in Seoul, Korea; earlier this year, opening in Beijing, China, and Kuala Lumpur, Malaysia; and most recently expanded to Tokyo, Japan, with a significant presence at September’s Tokyo Game Show. 

Xsolla NFT Checkout

During the quarterly release week, Xsolla also announced new solutions and feature releases. Developers can now manage player promotions and customise their marketing efforts through the updated Web Shop, which launches this week, and developing new features to its NFT solution offering, removing barriers to Web 3.0 for users by allowing them to sell, store, mint, and deliver NFTs to their wallets through a single interface that is integrated with other Xsolla solutions.

Xsolla Alipay+

Xsolla will integrate Alipay+, a suite of global cross-border mobile payments and marketing solutions from Ant Group that enables merchants to serve consumers better worldwide. 

With Alipay+ solutions, Xsolla can provide coverage of digital wallets and other payment methods through direct integration in the Southeast Asia market. Besides that, the partnership will enable Xsolla to provide customer-targeted marketing promotions to Enterprise, Mid-Tier, and Indie gaming partners and reach new players by allowing them to pay for their games and in-game items using their preferred local payment methods.

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