‘XO-ice’ Introduces A Healthier Approach To Sweets In Malaysia

Healthy, low-calorie, and unapologetic.
By: Iffah Salleh
December 1, 2022

XO-ice, an Asian-born-Italian-made low-calorie gelato company, brings a new twist to sweets for Malaysians, delivering go-to gelatos for healthier alternatives.

Jennifer Lee, Co-Founder of XO-ice said, “When we started XO-ice, the main idea was freedom in indulgence. There is something genuinely freeing to be able to eat what you want, savour it and move on with your life.”

“XO-ice is a relatively new category of frozen dessert, and we see our key differentiator as delivering both the smooth texture and structure of gelato, as well as maintaining that high functional performance of low-calorie, low-sugar, low-fat, and high protein content. After all, our vision in creating a healthy gelato is for people to enjoy but also, live a healthy yet wholesome lifestyle,” she added.

The concept for XO-ice’s in Malaysia derives from the brand’s goal of promoting sweets that benefit its consumers’ nutritional, physical, mental, and emotional wellness.  XO-ice intends to position the brand with the purpose to give healthy alternative sweet-treats to health-conscious Asian consumers, particularly Malaysians, by bringing Asian flavours tailored to their palates.

XO-ice reinvents the traditional dessert to match our modern lifestyle, offering gelatos that are 70% fewer in calories, eight to nine times less sugar, and 1.4 to 1.9 times more protein than usual. 

As a brand that values inclusivity, XO-ice aims to ensure that as many of its consumers as possible may enjoy its gelatos, which is why it has strived to become vegetarian, GMO-free, and Halal-certified.

7 Flavours To Try


1. King Don’t Lie Musang King Durian 

A Musang King Durian-flavoured gelato with 25% of the Musang King Durian paste hailing from Malaysia that is 360 calories and contains 28g of protein. 

2. The Coco Carat 

A coconut-flavoured gelato with hints of caramel sauce that contains coconut from the Philippines which is 300 calories and contains 27g of protein. 

3. Mucho Matcha 

A matcha-flavoured gelato with matcha powder from Japan that is 303 calories and contains 28g of protein. 

4. Seriously Chocolate 

A chocolate-flavoured gelato with cocoa powder from Ecuador that is 255 calories and contains 23g of protein. 

5. Takes-one-to Mango 

A mango-flavoured gelato with Alphonso Mango pulp from India that is 305 calories and contains 28g of protein 

6. Not-so-plain Vanilla 

A vanilla-flavoured gelato with vanilla essence from Madagascar that is 333 calories and contains 28g of protein. 

7. Goood Morning Vietnaaam! 

A Vietnamese drip coffee-flavoured gelato with hints of chocolate chips that contains coffee from Vietnam and is 350 calories, containing 25g of protein. 

Aside from their existing gelatos, customers may expect the continual creation of more ones in the future. Some forthcoming flavours include Gingerly Chocolate, La Vie en Pink, Mango Goes Coco, and many more.

XO-ice’s gelatos are available in your local grocery stores such as AEON, Mercato, JUSCO, Ampang Grocers, Ben’s Independent Grocer, Bilabila Mart, Cold Storage, Isetan, Jaya Grocer, Village Grocer, and many others.

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