{"id":3854,"date":"2022-06-17T12:58:23","date_gmt":"2022-06-17T04:58:23","guid":{"rendered":"https:\/\/glitz.beautyinsider.my\/?p=3854"},"modified":"2023-03-05T09:42:35","modified_gmt":"2023-03-05T01:42:35","slug":"atome-creates-worlds-longest-virtual-runway","status":"publish","type":"post","link":"https:\/\/glitz.beautyinsider.my\/atome-creates-worlds-longest-virtual-runway\/","title":{"rendered":"Atome Creates World\u2019s Longest Virtual Runway"},"content":{"rendered":"\n
In its latest regional promotion, Atome, Asia’s largest purchase now pay later business, invites regular people, especially Gen Z and Millennials, to submit their fashion and beauty expressions via social media platforms such as Instagram and TikTok. The “Own Your Expression” campaign, which is being rolled out across seven markets in Asia, including Singapore, Malaysia, Hong Kong, Thailand, Indonesia, Taiwan, and the Philippines, will look into how Asia’s younger generation creates and styles their own looks while challenging conventional fashion and beauty norms.<\/p>\n\n\n\n
Because Atome believes that everyone should be able to pursue their dreams, the groundbreaking campaign will inspire common people to flaunt the style that defines them, rather than the look that society dictates. Out-of-home commercials and an interactive series of online, social, and on-ground activities will accompany the month-long campaign in June, encouraging Asian consumers to create, style, and express themselves via fashion and beauty.<\/p>\n\n\n\n