What do Bella Hadid, Jennie Ruby Jane, and Charli XCX have in common? Besides being the internet’s favourite It Girls, they’ve all been spotted in VIVAIA, the sustainable footwear brand quietly taking over wardrobes (and Instagram feeds) worldwide. With its two runaway hits, the satin-finish Sneakerina and the sleek Margot Mary-Jane, VIVAIA has nailed the perfect combo of comfort, cool, and conscious design. Think machine-washable satin, breathable mesh, and silhouettes that actually work for daily life.
Meet the New It Girl Shoes by VIVAIA
After Coachella, Jennie Ruby Jane posted a photo in the ruby red VIVAIA Margot Mary-Jane, and fans haven’t stopped talking about it since. With its square toe and adjustable strap, this shoe hits that rare sweet spot between classic and trendy. It’s already VIVAIA’s top-selling style of 2024 with over 150,000 pairs sold, and now it’s getting a breathable mesh update just in time for sweaty summer strolls. Style icons like Alexa Chung and Ashley Liao have also been spotted in them, proving that this fashion staple is here to stay.
VIVAIA’s Sneakerina line isn’t far behind either. The Cristina, worn by Bella Hadid and Shuhua of (G)I-DLE, has racked up over 10,000 sales with its foldable design, interchangeable laces, and machine-washable satin body. Then there’s the Yanka, a ballet-inspired version that’s become Charli XCX’s go-to for easy summer dressing. These gorgeous shoes might have balletcore vibes, but they’re more than just a passing trend; they’re fashion statements that fit your lifestyle and your laundry schedule.
With its store now open at The Exchange TRX in Kuala Lumpur, Malaysian fans can finally shop these celeb-approved shoes IRL. Whether you’re drawn to the soft glamour of the Mary-Jane or the sporty ease of the Sneakerina, one thing’s clear: VIVAIA is owning the season with comfort you’ll want to show off.
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