Skechers, the global leader in lifestyle and performance footwear known for its comfort technology, has officially unveiled SEVENTEEN’s DK, SEUNGKWAN, and DINO as its latest Regional Brand Ambassadors.
Highlighting its commitment to embracing individuality and celebrating diverse forms of self-expression through movement, style, and comfort, each member shows a unique representation of the brand’s versatility. DK brings vibrant, high-energy optimism, while SEUNGKWAN offers warm, approachable charm, and DINO adds a stylish, performance-driven athleisure edge. Together, they reflect how Skechers’ footwear and apparel effortlessly complement various personalities, lifestyles, and fashion styles.
The trio’s appointment will see them bring their star power to upcoming campaigns across key markets in the Asia-Pacific region, including Malaysia, Singapore, Thailand, Hong Kong, Macau, and Vietnam.
Skechers Partners with DK, SEUNGKWAN, and DINO to Bring Excitement to 2026
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With DK, SEUNGKWAN, and DINO leading the way, Skechers is ready to bring fresh, vibrant energy into 2026, promising many exciting moments ahead. Their natural chemistry, trademark synergy, and infectious “let’s go!” spirit perfectly align with the brand’s mission to inspire movement, joy, and self-expression as they confidently step into the new year.
DK, SEVENTEEN’s Main Vocalist shared:
I love being active and bringing positive energy to everything I do, whether performing, playing my favourite sports, or spending time with CARATs. Skechers matches that spirit effortlessly with shoes that are comfortable, stylish, and ready for any activity. I’m excited to share this optimism through our collaboration, and I hope it inspires everyone to move, play, and enjoy life to the fullest.
SEUNGKWAN, SEVENTEEN’s Main Vocalist expressed:
Fans have always been my biggest motivation, and I love sharing laughs and good moments with them. Joining Skechers feels natural because the brand itself is fun and full of energy – just like the way I like to connect with people. I’m looking forward to creating memorable memories alongside Skechers and bringing smiles to CARATs everywhere.
DINO, SEVENTEEN’s maknae and Main Dancer said:
Movement is a big part of who I am, both on and off the stage. I’m always looking for shoes that can keep up with my energy while staying stylish, and Skechers delivers that perfectly. I’m thrilled to represent a brand that fits my lifestyle, and I can’t wait to share this energy with CARATs! I hope everyone enjoys seeing how we bring style, fun, and excitement to every moment together.
Zann Lee, Managing Director of Skechers Southeast Asia added:
At Skechers, our mission has always been to help people look good, feel great, and move through life with confidence. Bringing DK, SEUNGKWAN, and DINO from SEVENTEEN into the Skechers family as our Regional Brand Ambassadors is an exciting moment for us in Southeast Asia. Their talent, sincerity, and ability to connect so naturally with fans align perfectly with the spirit of Skechers. This partnership deepens our commitment to engaging new communities in authentic, meaningful ways while continuing to drive our growth across key Asia-Pacific markets. We believe this also marks a strong start to 2026, and we’re excited to bring even more products, activities, and memorable experiences to fans and consumers.
Explore Skechers’ Latest Footwear and Apparel at 114 Stores Nationwide
As part of their collaboration, DK, SEUNGKWAN, and DINO will appear in upcoming marketing campaigns for Skechers’ key collections, including Skechers Hands Free Slip-ins®: GOwalk® MaxCushioning® Flex, Skechers GOrun Consistent Pro, Skechers Street™ UNO Ryze, Skechers Hotshot, Skechers Hands Free Slip-ins®: Max Cushioning® Glide-Step®, and Skechers Lifestyle and Performance Apparel.
Skechers can be found at 114 physical stores in Malaysia, as well as online on skechers.com.my, Shopee, and Lazada.
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