Shopee just pulled off its largest creator event yet, and it’s set the tone for an exciting 7.7 Mid Year Sale! Held last Saturday, the latest edition of Shopee House brought together over 2,000 affiliates and 80+ beloved brands, including Kiehl’s, La Roche-Posay, Kérastase, Maybelline, and local favourites like Naelofar and ZUS Coffee. The event was designed to empower affiliate creators with live demos, masterclasses, and real-time content opportunities to help Malaysians discover the best 7.7 deals that are Lagi Murah and Lagi Cepat.
“As we head into the 7.7 Mid Year Sale, Shopee House reflects the next chapter of our investment in content-led commerce,” said Tan Ming Kit, Head of Marketing at Shopee Malaysia. “We’re helping creators grow through programmes like the Content Creator Club, Livestream Ads Incentives, and our new YouTube partnership, which lets affiliates turn videos and YouTube Shorts into fully shoppable content. Powered by our Affiliate Marketing Solution and driven by our commitment for Lagi Murah and Lagi Cepat, these initiatives give creators more ways to earn, connect with brands, and help shoppers find unbeatable value from voices they trust.”
What Went Down at Shopee 7.7 Mid Year Sale 2025
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The June 2025 edition of Shopee House more than doubled its February turnout, making it Shopee’s biggest affiliate activation to date. More than just a campaign warm-up, it served as a full-scale creator ecosystem, mixing community-building with hands-on campaign planning. From livestream matchmaking to real-time co-hosting sessions with sellers, affiliates got a front-row seat to the tools and strategies that convert content into commerce.
Panel talks like “Content with Purpose” brought top creators Brozaki, JoyahSiKepoh, and FHStore to the stage. Their message? Realness over virality. “It’s not about going viral, it’s about being real,” said Brozaki, while JoyahSiKepoh highlighted how Shopee’s tools make it easy to share and earn. FHStore wrapped it up by stressing consistency and relevance, advice many budding affiliates took to heart.
Masterclasses added another layer of practical learning. Livestreaming expert Mekallynashop shared how pinned comments and real-time vouchers help move audiences from watching to shopping. Meanwhile, tech creator TheKampungNerd showed how long-form YouTube content can be crafted from livestreams and FAQs, making content creation more accessible and sustainable.
From Content to Commerce: Shopee’s Creator-Led Vision
Shopee’s affiliate ecosystem now spans over 500,000 creators, from students and stay-at-home parents to niche experts and full-time livestreamers. The platform’s investment in this community is part of a broader strategy to drive authentic discovery and connection across Shopee Live and Shopee Video.
Events like Shopee House reinforce Shopee’s long-term vision of building an inclusive, creator-powered digital economy. By equipping creators with tools, training, and partnerships, Shopee turns everyday recommendations into trusted buyer decisions.
As the Shopee 7.7 Mid Year Sale kicks off on 25 June 2025, you can expect exclusive deals, livestreamed product reviews, and helpful affiliate content to guide smarter shopping, so don’t miss out! For more information, click here.
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