SHEIN Supports The Local Fashion Designers With Its X Programme

By: Balqis Ariffin
October 12, 2022

Global fashion and lifestyle e-tailer, SHEIN is well-known for its ongoing efforts to promote local designers through various initiatives.

SHEIN offers emerging designers the chance to showcase their creations to the global market. They also work closely with designers, guiding them from inception to sampling, production, and distribution.

With the SHEIN X 100K Challenge held last year, several local designers bagged the most awards among all South-east Asians taking part in the programme.

A piece from Brian Khoo’s collection

Li Wen, a fashion designer, was awarded the Most Creative Award for her notable use of colour contrast and loud prints. While, Brian Khoo won the Voter Choice Award. Both of their collections have since been sold on SHEIN.

“It’s very gratifying to see an international brand give recognition to Malaysian fashion designers,” shared SHEIN X 100K Challenge Most Creative Award winner Li Wen. “Hopefully, this inspires more Malaysians to get into fashion design.”

Designed by Li Wen

Yaya Zahir, a former reality TV star turned digital creator and television host is another Malaysian designer who has previously collaborated with SHEIN. The SHEIN X YAYA ZAHIR collection boasts a range of quirky and colourful statement pieces with a touch of edginess.


“SHEIN really believes in the creativity of Malaysian designers and I’m very grateful that they’re nowhighlighting our work,” shares Yaya Zahir. “I’m happy for this opportunity to finally showcase my designs to everyone,” said Yaya Zahir.

A total of 12 homegrown Malaysian designers including Miriam Omar, Sherwan Rozan, Carson Wong, Laven.L, Valerie Hsin, AIYMY, JewelSum, ZUUSAHA, and Season Lye have  joined the SHEIN X program.

Miriam Omar was also the only Southeast Asian designer chosen for the #SHEINforall Spring/Summer Virtual Runway Show in 2022, affirming the quality of fashion designers emerging from Malaysia. 

The stylish output of this talented group of designers demonstrates SHEIN’s presence in Malaysia, as well as SHEIN’s unwavering support for the work of local designers and creators.

Visit SHEIN’a official website or visit its official Facebook and Instagram accounts to start adding to your closets. Download the SHEIN Malaysia app on the App Store and Google Play  to #supportlokal and truly Be Wonderful, Be The Best Version Of You.

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