Pasadena Burger & Coffee Invites Investors In Taking A New Malaysian Brand To Global Level

Your Classic American Burger!
By: Iffah Salleh
November 4, 2022

Pasadena Burger & Coffee, a wholly Malaysian-owned food and beverage brand to invite Malaysian investors to get in supporting the growth of a local brand with the potential to reach the global level.

The company also has launched an equity crowdfunding (ECF) campaign.

The owner and Founder of Pasadena Burger & Coffee said when commenting on the ECF, Cornelius Liu said, “We are not limiting ourselves to the Malaysian market, we are working towards bringing this Malaysian-owned brand abroad to cement Malaysia’s name as not only an authority on Southeast Asian food but on great food from everywhere.”

The campaign represents not only an opportunity for the brand to grow but also an opportunity for Malaysians to invest in and help grow an emerging local brand to international prominence.

Cornelius believes there is no better time to invest in F&B businesses than now, with the Malaysian F&B industry valued at over RM103 billion and projected to grow at a CAGR of 7.6%.

The entry point for investing in this through the ECF campaign has been purposefully set at the low end at RM 4,000 to lower the barrier to entry. Pasadena Burger & Coffee welcomes anchor investors and venture capitalists who can invest larger sums while developing a funding campaign that appeals to a large number of investors.

Hosted on PitchIN, the ECF campaign aims to raise RM 8 million in funds to propel the company forward into its next phase of growth. Specifically, the funds from this campaign will be used in Pasadena Burger & Coffee’s expansion efforts both in terms of outlets, retail ventures and franchising opportunities.

Classic American Burger

Pasadena Burger & Coffee, inspired by the classic American burger from Pasadena, made its mark in the market with a DIY burger to meet the needs of the public during the pandemic and MCO periods.

Increasing access to high-quality burgers is important to the brand’s identity, so the ECF campaign will also aim to drive the company’s retail ventures.

Pasadena Burger & Coffee can be found at Plaza Mont Kiara, Lot C/0G/01B, Courtyard Level of Block C, 50480 Kuala Lumpur. The opening hours are from 10 am to 10 pm every day of the week. While the brunch menu is available from 10 am to 12pm.

Pasadena Burger & Coffee uses Halal ingredients, and its meats are sourced from Halal-certified suppliers. 

Pasadena Burger & Coffee

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