Nespresso Turns Coffee Into a Daily Self-Care Ritual With “Unforgettable Mornings”

Morning brew ritual
By: Balqis Ariffin
September 6, 2024

Nespresso transforms the monotonous morning coffee routine into a moment of self-care with its “Unforgettable Mornings” campaign, which celebrates starting the day with intention, featuring a range of exclusive seasonal flavours and accessories.

This season, indulge in cosy flavours like Pumpkin Spice Cake, available for both the Original and Vertuo ranges, along with Peppermint Pinwheel and Gingerbread coffees for the Vertuo range. Additionally, Nespresso has released a lineup of merchandise, including the NOMAD Travel Mug, NOMAD Tumbler, and Loop Coffee Mug.

In honour of its latest campaign, “Unforgettable Mornings,” Nespresso has partnered with The Flow Studio, a local homegrown yoga and Pilates studio, for a 30-day takeover of its six studios across the country from September 1 to October 1, 2024.

The participating outlets include The Flow Studio’s branches in Bangsar, KLGCC, Bukit Jalil, Damansara Heights, Taman Tun Dr Ismail, and Gurney Walk in Penang. This exclusive collaboration offers perks designed to motivate students to prioritise their health, restructure their morning routines to include coffee, and maintain mindfulness and connection with themselves throughout the day.

Guests can enjoy complimentary Nespresso coffee before and after yoga and Pilates classes held between 6 AM and noon. Individuals who attend a minimum of six weekday morning classes during the campaign will have the chance to win prizes, including Nespresso Vertuo Pop machines, 20% off machine purchases, RM100 coffee credits, and Nespresso accessories. Additionally, Nespresso Club Members are eligible for 30% off all drop-in mat and reformer classes, as well as RM50 off 10 group class packages during the campaign period at the studio.

Thomas Lelu, a French contemporary artist, photographer, and author, adds his personal flair to the collaboration with witty and relatable morning mantras. For the “Unforgettable Mornings” campaign, Lelu encourages his audience to “be the vibe you want to attract” and reminds them that mornings with Nespresso are a gift “from me to me.” For more information about “Unforgettable Mornings” by Nespresso and The Flow Studio, click this link.

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