A New Era of Style: Love, Bonito Reopens at Sunway Pyramid

Feel the love
By: Astrid Zulhaime
January 22, 2025

Love, Bonito, the iconic Southeast Asian womenswear brand, unveils its flagship store, showcasing its widest range of styles yet. The Sunway Pyramid flagship store reopens its doors, unveiling a cutting-edge retail concept that sets fresh standards for Asian fashion. As Malaysia’s second-largest Love, Bonito store, this stunning 5,500-square-foot space showcases the brand’s latest design evolution, blending style, substance, and a touch of magic.

“Malaysia has consistently been one of our strongest markets, with an impressive 50% year-on-year retail growth,” said Dione Song, CEO of Love, Bonito. “The reopening of our Sunway Pyramid store is inspired by the local community’s appreciation for meaningful retail experiences, which shaped our space’s design and vision. We are committed to enhancing in-store initiatives and creating immersive, enriching experiences for our customers.”

Inside Love, Bonito at Sunway Pyramid

love bonito sunway pyramid

Located on the Ground Floor of Sunway Pyramid, the flagship store effortlessly blends tradition with a modern twist. Raw concrete floors are paired with eye-catching red lacquer accents, textured white walls, and exposed ceilings. In addition, rich, dark wood finishes ground the space, paying homage to Asian aesthetics and creating a harmonious blend of authenticity and elegance.

The magic doesn’t stop at appearances, though. The store’s design balances beauty with practicality, featuring cosy seating areas near the fitting rooms and a dedicated denim corner that invites you to linger and explore. What’s more, the adaptable layout ensures each visit feels fresh, with dynamic visual displays that evolve alongside seasonal collections and stories.

Lunar New Year 2025 Collection

Just in time for Chinese New Year 2025, Love, Bonito’s flagship store opens with a stunning collection that blends elegance and practicality for the festive season. Designed for modern Asian women who move effortlessly from visiting to hosting, the collection features standout pieces like the Brocade High Waist Column Midi Skirt and the Brocade Mandarin Collar Trapeze Midaxi Dress. It also includes curated gifts such as Prosperity Red Packets and Crescent Handbags.

At the heart of the collection is the exclusive ‘Tossed Blooms’ print, inspired by the peony’s symbolism of abundance. Coordinated styles extend to the whole family, with highlights like the Lace Square Neck Fit & Flare Maxi Dress and the Kids’ Unisex Broderie Relaxed Collared Shirt, perfect for matching father-son looks that last beyond the season.

This holiday season, experience the magic of Love, Bonito located at Sunway Pyramid Mall, Ground Floor, G1.117A.

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