L’Oréal Paris has partnered with Kuala Lumpur Fashion Week (KLFW) 2024 to bring the ‘Walk Your Worth’ runway event to life, featuring a cohort of 23 inspiring women.
The collaboration, which pays homage to the brand’s iconic tagline, “Because You’re Worth It,” is a self-affirmative phrase that continues to empower women around the world to embrace their beauty and self-worth with confidence.
“L’Oréal Paris is proud to support and celebrate these amazing Women Of Worth who tell incredible stories of empowerment in their distinctive ways. Our partnership with KLFW enhances our ability to highlight the beauty and strength of these women, blending our innovative beauty solutions with the dynamic fashion showcased at KLFW. The ‘Walk Your Worth’ runway at KLFW 2024 truly serves as a testament to what we stand for, highlighting the importance of taking pride in your worth and recognizing your value,” said Jaren Ong, Marketing Director for L’Oréal Paris MYSG.
Andrew Tan, Founder of Kuala Lumpur Fashion Week, added, “KLFW has always been about pushing the boundaries of fashion and self-expression. This year’s theme, neo-fashion, perfectly aligns with our collaboration with L’Oréal Paris. By merging cutting-edge beauty innovations with avant-garde fashion, we are not only showcasing the future of style but also empowering individuals to embrace their unique worth and confidence. This partnership helps amplify our shared vision of inspiring self-worth through fashion and beauty, making this event truly unforgettable.”
The runway event, centred on neo-fashion for 2024, shines a spotlight on inspiring Malaysian and Singaporean women as the faces of this year’s ‘Women of Worth.’ These incredible women, who represent all walks of life in our multicultural society, embody strength, beauty, and unique experiences.
Each of these women has made profound contributions in their personal or professional lives, whether as social justice advocates, accomplished businesswomen, trailblazers in STEM fields, committed athletes, or devoted mothers. As the official backstage beauty partner of KLFW, L’Oréal Paris highlights that self-worth is multidimensional and universal, spanning various categories and life stages.
This runway event not only celebrates the women’s achievements but also inspires women everywhere to value and appreciate themselves. The ‘Walk Your Worth’ runway marks the ever-growing network of collective inspiring women, including those from previous years, serving as a testament to the long-lasting influence of this initiative.
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