Let’s Go Paris! Build Your Own City of Light with LEGO at The Exchange TRX

Immerse yourself in the enchantment of the City of Light with Let’s Go Paris!, Malaysia’s first-ever LEGO Parisian Café and Art Gallery experience.

Builders can indulge in this exclusive Parisian-themed pop-up, held at the Urban Node Atrium on the Ground Floor of The Exchange TRX, until 25th August.

L-R: Mr. Trevor Hill, General Manager at The Exchange TRX and Ms. Nina Patricia Da Costa, General Manager of Singapore, Malaysia and APAC Travel Retail at The LEGO Group, cutting the ceremonial ribbon to launch The LEGO Group’s Let’s Go Paris event at The Exchange TRX

According to Ágnes Molnár, Marketing Director of Singapore, Malaysia and APAC Travel Retail, The LEGO Group, “This is the first-ever campaign designed specifically for adult fans of LEGO in Malaysia. Fans will especially be delighted to see the various Parisian-inspired setups at our Let’s Go Paris event in The Exchange TRX, as we aim to offer a unique opportunity to experience and celebrate the stunning art, charming culture and magnificent architecture of the city of love, as though they are strolling through the streets of Paris themselves.”

“We are ecstatic to collaborate with The LEGO Group to bring Malaysia’s first Parisian Café and Art Gallery to The Exchange TRX! This opulent experience allows our shoppers to live or relive their Parisian dreams through the creativity and imagination beyond LEGO bricks,” added Trevor Hill, General Manager at The Exchange TRX.

Visitors can enjoy the stunning display of flowers and dynamic photo spots, including the 10307 LEGO Eiffel Tower at the Let’s Go Paris event that encapsulate the ambience of Paris

At the pop-up, visitors can take a stroll through a street inspired by Paris, complete with LEGO elements, offering an unforgettable experience one brick at a time. Featuring a plethora of iconic sights from the city, it is decked out with quaint alfresco dining areas, an Instagrammable LEGO Eiffel Tower, an abundance of colourful flower carts, and an art gallery and museum highlighting LEGO “artwork” that captures the essence of the city of light and love.

Plus, visitors who sign up for a free membership with Box of Bricks can also redeem an exclusive LEGO Passport. With the limited-edition passport and Notre-Dame stamp, you can expand your stamp collection, which is only available at travel retail stores in airports, LEGOLAND Malaysia, and selected LEGO Certified Stores around the world.

Visitors can get up close and personal with the most anticipated 31213 LEGO Art Mona Lisa and other iconic LEGO pieces from LEGO Ideas, LEGO Icons, LEGO Creator, LEGO Art and LEGO Architecture on display at the Let’s Go Paris event

The highlight of the Let’s Go Paris event is the celebrated landmarks of Paris, including the 31213 LEGO Art Mona Lisa and 21061 LEGO Architecture Notre-Dame de Paris sets. The 31213 LEGO Art Mona Lisa, which comprises 1,503 LEGO pieces, features hues that accurately depict the paint colours used by Leonardo da Vinci over 500 years ago, before the changes caused by the progression of time. This masterpiece comes with a drum-lacquered gold detachable frame to be hung on walls.

Meanwhile, the 21061 LEGO Architecture Notre-Dame de Paris brings the architectural design of the iconic landmark to life through Viollet-le-Duc’s redesign work in the 19th century. The removable roof allows you to peek inside its interior design and marvel at details like rose windows, interior columns, Gothic arches, the two towers, and more.

Other LEGO releases that pay homage to one of the world’s most romantic cities include the 10334 LEGO Icons Retro Radio, 21345 LEGO Polaroid Camera, 10328 LEGO Icons Bouquet of Roses, 10307 LEGO Eiffel Tower, and 21349 LEGO Ideas Tuxedo Cat.

The Parisian-themed pop-up at The Exchange TRX features the renowned LEGO Eiffel Tower on an immense LED screen, allowing visitors to experience the distinct charm of Paris with a playful LEGO twist!

The pop-up is divided into several interactive areas, including:

Eiffel Tower Speed Build Challenge: Dare yourself to speed build an Eiffel Tower using LEGO bricks and instructions within 60 seconds to redeem a LEGO Voucher (T&C applies).
Travel Posting Photo Contest: Snap your best travel poses with the LEGO photo booths and upload three photos on social media with a creative caption and the hashtags #LEGOMY #LETSGOPARISMY for a chance to win a LEGO playset.
Instagram Hashtag Printing Booth: Take a picture at the photo booth, post it on social media with the hashtags #LEGOMY #LETSGOPARISMY, and collect your print-out at the print station with customizable print-out frames.

Shoppers who post their photos on social media are eligible to receive a limited edition luggage sticker, with new designs released weekly. The available stickers include a LEGO Tuxedo Cat, a Parisian skyline, and a LEGO Bouquet of Roses.

Additionally, LEGO has collaborated with Klook to offer lucky winners a trip to Paris. Until 25 August, consumers who purchase any of the following LEGO sets have the chance to enter a draw to win a round trip to Paris for two:

31213 LEGO Art Mona Lisa
21061 LEGO Architecture Notre-Dame de Paris
21345 LEGO Polaroid Camera
10334 LEGO Icons Retro Radio
10307 LEGO Eiffel Tower
10328 LEGO Icons Bouquet of Roses
21349 LEGO Ideas Tuxedo Cat

To participate in the draw, simply register your purchase on the campaign page on Klook’s official website, or scan the QR code in LEGO stores or at the event, and share your favourite activities in Paris for a chance to win.

LEGO: Let’s Go Paris!