Khoon Hooi, Dia Guild Celebrate Their First ‘Hari Raya’ Campaign With Exclusive Pop Up Store

Ethical fashion platform Dia Guild announced earlier this week that their collaboration with notable designer, Khoon Hooi, will be showcased at their one-day only special Raya pop-up store this Saturday, April 9th. Held at APW Bangsar, Dia aims to champion Southeast Asia’s culture and creativity with a greater appreciation of the masterpieces they have worked on with love and passion to create.

The Raya Pop-Up store is set to showcase Dia’s new traditional and handcrafted jewellery and accessory collections for Raya, along with Khoon Hooi’s latest Bespoke Raya and lifestyle collections, where he infused Asian culture into festive clothing with a contemporary twist. Some of the designs featured in this event are brand new prints of Khoon Hooi’s popular Chiasa bags and Dia’s new Raya collection of one-of-a-kind obi silk bags from Sophia by Shirley. Khoon Hooi’s bespoke Raya collection with stunning tailor-made kebayas, as well as Dia’s full range of jewellery brands, will also be on show.

Founded by three inspiring women, Aisha Hassan, Kylie Francis, and Alia Farouk, Dia Guild is a platform where Southeast Asian brands can connect with a discerning global audience who will appreciate their creations, be it clothing, accessories, handmade gifts, and more. Dia is passionate about preserving ASEAN heritage crafts for future generations.

One of the co-founders of Dia, Aisha Hassan, said, “Southeast Asia is an impressively diverse region brimming with traditional craftsmanship and artisan know-how. However, with the rise of fast fashion and mass production, the value of artisanship has become underappreciated, leaving many local boutique brands and artisans struggling to gain international recognition, let alone make a living.’’

‘’As a designer, Khoon Hooi has long promoted craftsmanship while drawing on his Malaysian roots, and this latest Raya collection is no exception — we’re pleased to come together to not only showcase Khoon Hooi’s newest work, but also Dia’s thoughtfully curated selection of accessories and jewellery brands from around the region.’’

We’re here at Glitz excited to usher in the Raya season and at the same time celebrating these two big brands achievements, come and join Dia Guild and Khoon Hooi at their one-day only pop store. Details are as below;