All the Stars Align: Kendrick Lamar to Headline the Super Bowl Halftime Show

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By: Astrid Zulhaime
September 9, 2024

In the past three years, the Super Bowl Halftime Show has set a high bar, and now Kendrick Lamar is set to continue this streak. The Compton-born, internationally acclaimed rapper will headline the highly anticipated Apple Music Super Bowl LIX Halftime Show on the 9th of February 2025 at The Caesars Superdome in New Orleans, Louisiana.

Kendrick Lamar’s influence extends well beyond his recent summer hit, Not Like Us, and legendary conflict with fellow rapper, Drake. He made history by winning the Pulitzer Prize for Music and becoming the first artist outside of classical or jazz genres to receive this prestigious award, all at only 30 years old. The now 37-year-old is poised to deliver a performance that will be unforgettable at the world’s biggest stage.

Kendrick Lamar Leads Apple Music Super Bowl LIX Halftime Show

Kenrick Lamar is a multi-platinum, Grammy, and Emmy award-winning artist who has redefined rap since his debut in 2012, accumulating an insane total of 17 Grammys. His latest album, Mr. Morale & The Big Steppers (2022), highlights his exceptional talent as the promotional Big Steppers Tour grossed nearly $111 million across 73 shows, holding the record for the highest-grossing rap tour ever. So if you’re doubting Lamar’s ability to handle a performance with the magnitude of the Super Bowl, here’s your sign that he’s going to be more than fine.

With the support of Roc Nation and Apple Music, Lamar’s performance is set to showcase his extraordinary artistry and elevate hip-hop on a global scale. “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” Lamar expressed.

The enthusiasm from Roc Nation, Apple Music, and the NFL reflects their excitement for this event. Shawn Carter AKA Jay-Z lauded Lamar as a “once-in-a-generation artist” with unparalleled cultural influence. Oliver Schusser, Apple Music’s Vice President, is thrilled to present the show with immersive Spatial Audio, saying, “Apple is thrilled to bring this show, starring the absolutely incomparable Kendrick Lamar, to fans worldwide.” NFL’s Head of Music, Seth Dudowsky, added, “Few artists have impacted music and culture as profoundly as Kendrick Lamar.”

Given all the excitement, one thing is for sure: Kendrick Lamar’s appearance at the Super Bowl LIX Halftime Show promises to add another remarkable chapter to the event’s rich history. Don’t miss out on what could be another record-breaking performance and tune in on February 9, 2025.

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