Kate Spade New York has unveiled its spring 2022 campaign, which pays homage to the season’s new smells and is inspired by the joy found in everyday celebrations ranging from grand and traditional to small and unexpected. The campaign serves as a reminder to find joy in both expected and unexpected circumstances. Here at Glitz, we give you an exclusive insight into this amazing spring campaign!
Kate Spade New York Spring 2022 Campaign
The campaign is made of six vignettes that reflect the spontaneity of spring and the excitement it evokes…a glimpse of the first butterfly of the season… a day in the park with a friend…all set to a new rendition of the traditional hymn of self-expression, “She’s A Rainbow.” Models Birgit Kos, Mayowa Nicholas, and Dilone Altagracia star in the campaign, which was shot by Cass Bird and styled by Stella Greenspan and depicts the vibrant spring season.
“Birthdays, anniversaries, and holidays only come once a year, but we often overlook the small celebrations that come every day,” said Jenny Campbell, Chief Marketing Officer of Kate Spade New York. “This season is about inspiring our community to find the extraordinary in the ordinary…from crushing a presentation at work, to getting your children out the door on time, to the first warm day you can go outside with a bare leg. The world is facing very challenging times, but our brand has always stood for joy, whimsy and optimism, and our Spring campaign is a beautiful expression of that spirit.”
The Spring Collection
As the weather warms and winter clothes can be exchanged for fresh, lively ensembles – with more pattern, colour, and joy – the Kate Spade New York spring 2022 collection greets the new season. With a mix of unexpected elements and contemporary twists on old designs, the collection pays homage to well-loved brand codes. Fabrics that are appropriate for the season, colour pops, and whimsical designs are also vital. Springy stripes and ever-present polka dots sit alongside sunny yellows and passionate pinks, allowing Kate Spade New York customers to enjoy the everyday wonder with a typical Kate Spade New York twist.
This Spring, experience Kate Spade New York’s Spring game at https://partyinthepark.kspadeexperiencemy.com/. Choose a Kate Spade New York Spring character and make your way through the park while avoiding the tennis balls. Players with the highest scores will stand a chance to win a RM3,000 shopping experience along with an exclusive gift with purchase.
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