From 20th May to 5th June this 2022, Kate Spade New York unmasks their latest concept, Kate Spade Cabana. This seasonal concept will be returning each summer and celebrates “the spirit of escape” one feels as summer begins. Perfect for the beach, this summer collection is full of stripes and palm prints!
To continue Kate Spade’s ‘Year of Celebration’ narrative, the Cabana storyline is coming alive for consumers around the world through a series of pop-ups in Malaysia, Singapore, London and New York City. Join Kate Spade as it invites its community to relax and play in the sun right here in Kuala Lumpur at The KL Journal Hotel, Level 11.
Escape from the city and step onto a sunny beach as the brand’s Cabana collection offers sunny looks perfect for a summer vacation! Step into the green and white Kate Spade Cabana to browse and shop exclusive pop-up products and their summer collection. The summer collection features wicker bags, embellished woven straw totes and citrus motifs.
Kate Spade Cabana Collection
Jenny Campbell, Chief Marketing Officer of Kate Spade New York mentions that “through our Cabana storyline, we set out to make our community around the globe feel an authentic connection to the brand. We love the idea that anyone, anywhere can walk into a cabana and transform their state of mind”. Furthermore, “the Cabana collection represents the best of kate spade’s full lifestyle offering, and we are excited to bring it to the consumer through an innovative, story-driven shopping experience”.
Visit the Cabana pop-upand enjoy summer surprises such as popsicles, giant Jenga and even a photo moment contest featuring prizes like a Kate Spade New York shopping spree worth up to RM3,000 as well as The KL Journal Hotel staycation vouchers! Besides that, you’ll also get a limited edition Kate Spade Cabana Jenga set when you spend RM1,000 nett. Furthermore, you can receive an exclusive invitation to the pop-up, with a complimentary Cabana-inspired popsicle included when you correctly guess the number of bags appearing in the pool float in their new Cabana virtual game!
Enjoy the Cabana experience on Kate Spade’s official website as it offers complimentary home delivery too!
The pop-up will be open to the public on weekdays, 3pm to 8pm and weekends, 11am to 8pm.
Happening from 20th May to 5th June 2022 at The KL Journal Hotel, Level 11.