Heineken Malaysia Berhad (HEINEKEN Malaysia) launches BLADE, a new ‘Plug and Pour’ professional draught system that serves freshly poured pints of Heineken beer on any surface, allowing draught beer to be enjoyed anywhere. BLADE delivers cool draught beer and keeps it fresh for 30 days, without the need to drink the keg in one sitting, thanks to an in-built compressor and chiller. In the Klang Valley, Penang, and Johor Bahru, the mini-draught beer machine is now available solely through the Drinkies app or www.drinkies.my. Want to know more? Glitz is bringing you firsthand insight into this new launch!
BLADE’s “Brewlock” technology allows it to deliver pints from an eight-litre keg. It only has to be fitted with a pre-chilled keg, plugged in, turned on, and pressurised before it can pour the perfect pint at 2°C. Imagine being able to experience uncompromised Heineken® quality in the privacy of your own home. All you need is a countertop with a plug nearby to enjoy that ideal pint with a footprint the size of an A4 paper – it’s that simple.
“We are proud to be at the forefront of innovations and are pleased to introduce Heineken® in BLADE to the Malaysian market. We are always looking for ways to elevate our consumer experience and connect with them in ways that let them enjoy freshly tapped draught beer anywhere. No more queueing at bars as the BLADE brings the ‘bar experience’ home. Whether you’re watching a football match, celebrating with friends or having a pint just because, the BLADE allows you to have perfect quality and super chilled beers,” said Pablo Chabot, Marketing Director at HEINEKEN Malaysia.
Where To Buy
Consumers can now order and try the Heineken BLADE, which comes with all of the necessary tools to serve the perfect Heineken pour, for only RM369 via the Drinkies app (available on iOS and Android) or www.drinkies.my. The fee includes an 8-litre brewery-fresh beer that serves 32 glasses, as well as a seven-day rental of the BLADE machine, which includes glassware, coasters, and skimmers. Customers may get RM25 off their first BLADE order starting today when they apply the code HELLOBLADE25 at checkout.
For more information and updates follow Heineken on Instagram and Facebook. Heineken advocates responsible consumption, do not drink and drive. Heineken and all promotions are for non-Muslims aged 21 and above only.
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