HABIB Launches Rantaian Kasih Di Aidilfitri 2023, Honouring The Traditional Craft Of Tekat

Inspired by Tekat
By: Balqis Ariffin
March 20, 2023

HABIB, a renowned jewellery brand, has launched its latest Rantaian Kasih di Aidilfitri 2023 collection, which features a gorgeous range of new releases. 

Inspired by the traditional practice of Tekat, the collection illustrates the design of the Malay ornamental embroidery, which uses gold threads on a background of richly coloured velvet.

The Rantaian Kasih di Aidilfitri 2023 collection by HABIB  illuminates the Malay traditional craft with its intricate craftsmanship that signifies the same level of intricacy. 

Dato’ Sri Meer, Sharifah Rose (face of HABIB Raya Campaign) with models adorned with HABIB Raya Collections

According to Dato Sri Meer HABIB, the HABIB Group Executive Chairman, Dato Sri Meer HABIB, “Hari Raya Aidilfitri for us is always a time to renew our bonds with family, friends and loved ones as well as to seek their forgiveness. That is why our Hari Raya Aidilfitri campaign has for the last 20 years been carrying the theme of Rantaian Kasih, or ‘the ties that bind’. And that is why, this year we are proud to showcase the exquisite craftsmanship of Malaysian Tekat.”

“Rantaian Kasih is about celebrating the deep connections we have with our customers and the joy of seeing families come together to find new favourite pieces that will let them look their best during the festivities. We make it our mission to ensure they can choose from a wide collection of the most beautiful and exclusive jewellery for Raya, ” he added when asked about the campaign. 

Tekat demonstration held during the launch

The HABIB Arowana Collection is the standout piece of this year’s release. Its geometric design emulates the dragonfish, which are treasured for their glimmering scales and sinuous bodies. Created from 18K gold in high polish and diamonds, the collection has exceptional multi-functional designs set with a combination of gemstones that can be worn as necklaces or brooches. Apart from the long diamond pendants that can be paired with baju kurung or kebaya, there are also ornate pieces in distinctive concave and convex shapes that look great with any attire.

The highly coveted HABIB Oro Italia 916 collection now includes an array of new, sophisticated designs that integrate various finishings such as high polish, diamond cut, matte, and satin finish. 

The newly launched HABIB Exclusive 916 gold collection boasts a new combination of yellow and white gold designs. Men’s Butang Baju Melayu now comes in new shapes and colours, paired with silver palladium rings. There are 916 gold pieces with floral and butterfly charms available for children.

HABIB 999 Gold Wafer Coin Tekat Edition

What’s more, shoppers can also look forward to the new release of HABIB gold wafer coins, which pay homage to the traditional art form of Tekat. These 999.9 gold wafer coins are available in five different designs: Bunga Cengkih (Cloves), Bunga Kekwa (Chrysanthemum), Bunga Padi (Padi), Bunga Raya (Hibiscus), and Awan Larat (Cloud). This gold wafer coin is packaged in a collectible sleeve, making it ideal for gift-giving. 

As part of the 2023 HABIB Aidilfitri Campaign, HABIB has unveiled Sharifah Rose as the face of the campaign. They also partnered with renowned Malaysian designer, Syomirizwa Gupta, whose bright colours and luxurious designs are a stylish complement to the HABIB Rantaian Kasih di Aidilfitri 2023 Collection.

HABIB Rantaian Kasih di Aidilfitri 2023 will run in all HABIB showrooms nationwide, from 23rd March to 21st April 2023. For more information, click here.

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