With a media debut at the Grounds, MAHSA Avenue, Kuala Lumpur, HappyFresh, the fastest-growing online grocery platform in Southeast Asia (SEA), formally introduced HappyFresh Supermarket. HappyFresh Supermarket strives to offer free delivery, no out-of-stock situations, and simple and convenient online grocery purchasing. Since its early 2022 debut, it has grown to become one of HappyFresh’s top supermarkets, competing with major national grocery chains.
Price-Conscious
HappyFresh is aware of how product and pricing awareness has increased among consumers. They are looking for a company that can suit their unique food needs by offering dependable solutions. HappyFresh better understands how to precisely satisfy the clients’ needs thanks to the data and information.
With coverage areas in Batu Caves, Setia Alam, Petaling Jaya, Klang, Bangsar, Ampang, and Kajang, HappyFresh Supermarket offers customers access to more than 15,000 stock-keeping units (SKUs) of fresh, dry, and frozen goods in its inventory within three carefully controlled temperature zones.
Johan Antlov, Chief Growth Officer of HappyFresh, stated, “We believe that customers should have the opportunity to have more options to pick from a wide range of products, freshly handpicked with affordable prices, and without having to worry about its quality. The product assortment is continuously evolving to meet customer’s needs, and all items undergo strict quality control to ensure freshness.”
Discounts Till September
HappyFresh also announced Cheapest in Town, their mid-year HappyFresh Supermarket promotion campaign, which offers up to 60% off of merchandise till September. By substituting the inconveniences associated with traditional grocery shopping with grocery shopping at their fingertips, customers may maximise savings and get more value for their money spent on food. Additionally, all HappyFresh Supermarket customers will receive free delivery.
“HappyFresh Supermarket aims to deliver the best e-grocery experience at affordable prices to our customers. Our ‘Cheapest in Town’ campaign aims to help our customers in combating rising inflation and cost of living while getting all their necessary groceries for their families, with the cheapest pricing we exclusively offer on HappyFresh Supermarket. We hope that through these promotions and discounts that we are offering, people are able to benefit from a lower cost of living immensely,” added Johan.
How To Start Shopping
The team at Glitz took it upon ourselves to try shopping via the HappyFresh app. First, download the HappyFresh app to your smartphone. Then, create an account and key in your address. The app automatically suggests the nearest HappyFresh supermarket according to your address. Now all you have to do is shop and choose when you’d like your groceries to reach you.
Why we love it:
- Free delivery with no minimum spend
- Can place the order in advance
- Vegetables and fruits arrived fresh
- Delivery comes on time
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