G-SHOCK, the celebrated shock-resistant brand under Casio, has raised the bar once again with the launch of the GA-V01. This watch strips things back and takes toughness to the next level. It brings a bold, striking look that stays true to the brand’s roots while pushing its rugged edge even further. A fresh take on the classic G-SHOCK spirit that is built to last.
The Spirit Behind G-SHOCK Lives On in the GA-V01
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The GA-V01 isn’t just a watch, it’s built on a legacy of pure determination. Back in the early days, G-SHOCK’s creator Mr Kikuo Ibe made it his mission to design a watch that simply wouldn’t break. He dropped prototype after prototype from a lab window at the Hamura R&D laboratory, pushing the limits until he got it right. That grit gave us the very first G-SHOCK in 1983 and his “Never Give Up” mindset still drives the brand today.
That same spirit lives on in the GA-V01, shaped by designer Mr Tomohiro Hamaue. His vision captures the essence of G-SHOCK: toughness and its status as the watch that doesn’t break.
The GA-V01’s All-New Construction and Design
The GA-V01 marks a fresh chapter for G-SHOCK, reimagining both design and performance from the ground up. With a seamless bezel-and-band build and a sculpted, almost organic shape, this timepiece commands attention.
Sharp bumper-style indexes and tough side buttons give it a strong, industrial edge, while its oversized design curves smoothly over spherical glass. Inside, a layered metallic dial meets a full-screen LCD display, bringing together analogue and digital in one futuristic unit.
The GA-V01 ditches the old playbook with a large dial inspired by future-forward aesthetics. The dial features an exaggerated butterfly-shaped design, combined with magnetic circular hands, and taps into that Y3K aesthetic — edgy, techy, and unapologetically bold.
The strap and watch face merge into a single fluid structure, breaking free from traditional watch designs. Exposed hour markers add to the sharp, experimental look, speaking to a free spirit that doesn’t follow rules.
At the heart of it all sits the Shock Release Hand. Instead of being pinned to the shaft, the minute hand is held in place magnetically, absorbing shock and snapping back into action without missing a beat. This tech not only boosts impact resistance, it also allows for bigger, more dramatic hands, built tough without holding back on design.
Performance-wise, the GA-V01 keeps up. A reinforced outer shell protects the internal module, while a high-capacity battery promises up to ten years of life. Choose from four eye-catching colours — classic black, electric blue, highlighter yellow, or slick silver — and wear your G-SHOCK your way. Bold, built to last, and anything but ordinary.
G-SHOCK GA-V01 Has Arrived — Here’s How to Get It First
The new GA-V01 captures G-SHOCK’s spirit of constant evolution and the drive to push boundaries. Its design reflects three defining moments in G-SHOCK’s journey, the prototype Mr Ibe first dropped from a lab window, the rubber ball that inspired its tough core, and now this final evolution: a tough, battle-ready beast with spiked feet, made for those who never sit still.
Pre-orders for the GA-V01 in Malaysia begin on 13 June 2025, exclusively at Crossover’s The Exchange TRX store and online. It will roll out across G-SHOCK outlets nationwide soon after.
Keep an eye on G-SHOCK’s official site and social channels for more updates. For full details, visit the GA-V01 special page.
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