With the longest-standing partnership in the Premier League, Carlsberg celebrates its 30 years of relationship with Liverpool FC by rewarding punters with an exclusive Carlsberg Liverpool FC Legends Edition six-can pack and a meet-and-greet opportunity.
According to Stefano Clini, Managing Director of Carlsberg Malaysia, “We are most happy and grateful that all our fans have made Carlsberg the beer of choice for every football occasion. Carlsberg has always been at the heart of football, and we are committed to continuously delivering the best football experiences to consumers who love the game as much as our brews.”
“We want to honour the pride, loyalty and support of our fans with yet another exciting campaign this year to mark the 30-year partnership between Carlsberg and Liverpool FC,” he added.
The six-can pack is a collectable item that pays tribute to Liverpool FC’s six renowned icons, which was stunningly designed with inspiration from their jerseys to mark the celebration.
Liverpool FC fans can win this limited-edition merchandise by purchasing six full pints, ten half pints, two buckets, or one tower at their favourite bar. You can also spend a minimum of RM20 at convenience stores or RM30 at super and hypermarkets, and 99 Speedmart on Carlsberg Danish Pilsner, Carlsberg Smooth Draught, or Carlsberg Special Brew.
What’s more, you can also get it for free when you spend RM300 on Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew at super and hypermarkets and 99 Speedmart, Carlsberg’s official online store.
Fans are also invited to the Carlsberg x Liverpool FC LEGENDary Experience this 27th August 2022 at Plaza Arkadia for a chance to meet two of the most prominent figures in Liverpool FC history.
As the Premier League season officially begins, 100 mini football festivals have also been organized in Malaysia’s favourite restaurants. Local fans will have the opportunity to enter a lucky draw for a chance to win exclusive football merchandise, including the six-pack Carlsberg Liverpool FC Legends Edition cans, when they purchase three quarts of Carlsberg Danish Pilsner, Carlsberg Smooth Draught, or Carlsberg Special Brew, between August and October 2022.