Bell & Ross Expand Their Luxury Retail By Opening Two New Boutiques In Malaysia

Two New Boutiques Open Across The Klang Valley
By: Aqilah Najwa Jamaluddin
December 23, 2021

The luxurious watchmaker boutique who designs professional instruments for extreme professions is taking another bold leap. Bell & Ross is expanding its footprint in Malaysia with two new boutiques within the Klang Valley: a mono-brand boutique at luxury wonderland Pavilion Bukit Jalil, Kuala Lumpur, and a permanent pop-up store at popular leisure destination 1 Utama Shopping Centre in Petaling Jaya.

We, at Glitz, aren’t very much surprised with these two new launches as the demand for Bell & Ross’ iconic designs is high in this region, necessitating the launch of its third and fourth boutiques in the Klang Valley. This urban conglomeration is a confluence of heritage and modernity as hints of its tin mining and colonial past are woven into futuristic ambitions and aspirations! 

Read all about it below: 

Bell & Ross Opens Two More Stores

We learned that the dual openings in the Klang Valley  are actually in line with global moves made by the Swiss-Franco brand this year of 2021. In May and October respectively, Bell & Ross cut the ribbon for its first boutique in the upmarket district of Ginza in Tokyo, Japan, and another in the Chinese metropolitan heart that is Shanghai. With these inaugurations, the brand secured a network of 15 boutiques worldwide in addition to representation at over 700 points of sale in more than 60 countries. Malaysia is currently the proud home to its largest mono-brand presence in a single country, with four standalone stores and more in the pipeline. 

The Urban Appeal 

Kuala Lumpur—known as the city that never sleeps, where the nightlife is just as colourful and varied as the pursuits of its populace in the daytime. No wonder the luxury retailer decided to extend a few more of its lush boutiques within this region—the skyscrapers, a network of monorail and light rail train tracks that soar above the steady thrum of highway traffic, and of course, the deep respect for old traditions and rituals lives on, firmly anchoring the Klang Valley in both the past and the present. These are the very virtues of Bell & Ross that resonate with Malaysians, who welcome the two new boutiques to a retail landscape that includes existing mono-brand stores at The Gardens Mall and Pavilion Kuala Lumpur. 

Design Language

With the same audacity that led to ground-breaking work with astronauts and bomb disposal experts, the Swiss-Franco label is creating unique customer experiences at each of its two new boutiques in the Klang Valley. Urban energy and aesthetics meet the timeless Swiss qualities of functionality and seamless forms. The interiors reference the standards set by the Creative Studio of Bell & Ross, spearheaded by brand co-founder Bruno Belamich, in which the essential is never compromised by the superuous. This translates to clean lines, smooth surfaces, and a monochromatic palette that allows the noble materials and watch models to do the talking. 

At Pavilion Bukit Jalil, aviation cues reign supreme, from the concrete of the oor reminiscent of tarmacs and aircrafts hangars to the luminous bands on the ceiling that recalls the signage of landing strips. The imagery continues in more literal forms too, spanning black-and-white prints of aviation scenes, including a life-sized portrait of a pilot in a cockpit, to small displays of aircraft models. Airplane fuselage structure informs furniture such as the lightweight yet resistant display cases that line the perimeter of the storefront, showcasing boutique-exclusive models and fan-favourite collections alike. 

Monolithic black marble in a corner symbolises the preciousness and prestige of the brand’s propositions while full-height glass panels in both the store windows and the display cases enhance the idea of light and luminosity. Tempering the cool of concrete, marble and glass is warm wooden cabinetry, carved with alcoves to showcase thematic collectibles that celebrate Bell & Ross’ haute horlogerie legacy and elds of interest. The overall effect is one of casual elegance and absolute condense, the mark of a brand that knows itself well. But while aeronautics is a driving force behind the statement interiors, the watchmaker’s well-rounded oeuvre holds pride of place throughout the boutique, with individual sections dedicated to its aviation, diver, F1® and urban collections. This is one of a few places in the world where customers can have a comprehensive look through key pieces from all the brand’s collections.


Exclusive to boutiques this year is the BR 05 HOROLUM, limited to 250 pieces. The new timepiece adopts more urban, more mineral references. Its lines and nishes are inspired by contemporary architecture. They pay tribute to the minimalist and technical forms of modern buildings. Their powerful raw concrete walls bring back the minerality and therefore the city. The hands and indexes of the BR 05 HOROLUM are covered with Super-LumiNova® C5, the most powerful photoluminescent coating available. It stores light very quickly and then releases it in the dark with a lasting intensity. This ensures high luminescence and excellent night-time legibility. Its green tint, sharp during the day, gains even more strength at night. It radiates. This collection is characterized by the use of all steel, including the bracelet. The metal receives an innovative micro blasted finish. It gives a mineral matte appearance and provides an impression of purity.

Bell & Ross is now available to shop in store: 

Bell & Ross Pavilion Bukit Jalil

Time: 10 AM – 10 PM

Address: Lot 3.66.00, Level 3, Pavilion Bukit Jalil,

Pusat Bandar, 2, Persiaran Jalil Utama, Bukit Jalil,

57000 Kuala Lumpur.

Bell & Ross 1-Utama Shopping Centre

Time: 10 AM – 10 PM

Address: GK2B, Ground Floor, 1-Utama Shopping Mall,

1, Lebuh Bandar Utama, Bandar Utama, 47800,

Petaling Jaya, Selangor.

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