Atome Welcomes ASTRO As Global Brand Ambassador

Your favourite k-pop group!
By: agnes
November 2, 2021

Atome, Asia’s leading buy now pay later brand, announces K-pop group ASTRO as its global brand ambassador. ASTRO came together in 2016, comprising of six members namely MJ, JinJin, Cha Eun-Woo, Moon Bin, Rocky, and Yoon San-Ha. They are currently one of the most popular South Korean music groups. Since its debut, ASTRO rose to the top among Gen Z and millennials fans in Asia, amassing tens of millions of followers across social media platforms. Want to know everything about Atome’s newest global brand ambassador? Well, Glitz has got all the information you need!

ASTRO As Atome’s Global Brand Ambassador

The group recently released their eighth Mini album “Switch On” in August with the music video of the title song “After Midnight”. The particular music video garnered over 30 million views on YouTube. The video was also seen winning notable recognitions from “Music Bank”, “Show! Music Core”, “The Show” and “Show Champion”. Aside from that, ASTRO member Cha Eun-Woo has also starred in hit Korean dramas. The dramas are True Beauty, Rookie Historian Goo Hae-ryung and My ID is Gangnam Beauty.

As Atome’s global brand ambassador, ASTRO will also headline Atome’s upcoming holiday shopping campaign, #OwnTheExtraordinary. The campaign is currently ongoing and will last until the end of the year. The regional campaign will be a 360-degree campaign with a series of online and offline interactive challenges, activities, and promotions over the four-month period.

The agency of ASTRO, Fantagio, says: “We’re thrilled for ASTRO to be Atome’s new global brand ambassador. Atome is a brand that empowers young consumers to pursue their aspirations and passions. ASTRO is a group that wants to seek to inspire, connect and grow with their fans through music, and fits well with their direction. We hope this collaboration will bring positivity and inspiration to our millions of fans across Asia,”.

On the other hand, General Manager of Atome Singapore and Malaysia Trasy Lou-Walsh says: “We’re excited to welcome ASTRO as our global celebrity brand ambassador and launch the #OwnTheExtraordinary campaign in Malaysia. We look forward to connecting with ASTRO’s deeply passionate fan base in Malaysia and overall Hallyu fans in general. Through this campaign, we hope to empower young consumers to take positive steps to improve themselves and develop their hobbies and aspirations as we enter the busy end-of-year holiday shopping season,”.

#OwnTheExtraordinary Campaign

The #OwnTheExtraordinary campaign will feature exclusive deals and rewards from notable brands. You can find brands such as L’OCCITANE, Garmin, Hush Puppies, Switch, XIXILI, and Melissa Shoes. This campaign will also cut across major festive seasons and sales events. This includes 11.11, Black Friday Cyber Monday, 12.12, and Christmas celebration.

“Atome’s #OwnTheExtraordinary campaign allows our digital-savvy shoppers in Malaysia access to rewards, interactive activities as well as challenges that will help them make better shopping/purchasing decisions. The pandemic has been challenging but we look forward to working with Atome and their global brand ambassador, ASTRO, to support our shoppers with means to develop their passions,” said Clarance Boo, L’OCCITANE Malaysia PR Manager.

The campaign will firstly launch with a series of online teaser activities in Malaysia. Then, shoppers can expect the Extraordinary Experiences challenge on the Atome MY Instagram account. There are also the Shop and Win and Extraordinary Hunt, with exclusive ASTRO merchandise to win. There will also be interactive content on smart spending and shopping advice to help Malaysian shoppers make smart purchasing decisions and manage their spending.

The Extraordinary Experiences challenge is currently ongoing from now till Nov 14 on Atome’s Instagram Account. The Shop and Win activity will is also currently ongoing from now till Nov 28. As for the giveaways, they will commence from Dec 1-25. So keep your eyes peeled!

To join in on the fun, you can download Atome on the App Store and on Google Play.

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