The triennial AEON Fashion Preview 2022 (AFP22) has unveiled its latest collection for November 2022 to February 2023. It comprises four main collections and an assemblage: an AEON exclusive with Neonate x Guys’ Vision; Scarlet Loungewear becomes the life of the party; Ti:Zed leads in couple wear; and the upcoming rabbit invasion to celebrate the Lunar New Year 2023.
According to Naoya Okada, Deputy Managing Director and Chief Operating Officer of AEON CO. (M) BHD, “As we celebrate AEON’s 38th year in Malaysia, we are also thrilled to grow the various AEON’s fashion brands and fashion essentials such as Scarlet, Agenda, Suave and Crème; that have been so much a part of the Malaysians way of life from the growing years to building a strong career. We have been working on cutting-edge fabric technology that is continuously functional for customers’ needs, and we are also making it a priority to maintain aesthetics and promoting wellness – so you are seeing new brands such as innerCasual, iC as well as + Collection to fill in size gaps.”
This year’s AEON Fashion Preview 2022 (AFP22) is taking the lead in emphasising the importance of dressing for yourself rather than dressing to impress others. From #ownwhatyouwear to #comfortfit, AEON is also promoting access to confidence, connectivity, collaboration and most importantly , affordability.
Neonate x Guys’ Vision, An AEON Exclusive
Founded by Karl Shafek Ibrahim and Ahmad Syahir Hamdan, Neonate Clothing Company is a popular Malaysian streetwear brand that has collaborated with AEON’s Guys’ Vision. The Neostalgia collection will be available for the first time at selected ten AEON outlets nationwide, including Alpha Angle, Taman Maluri, MidValley, Bandaraya Melaka, Nilai, Shah Alam, Bandar Utama, Cheras Selatan, Queensbay and Tebrau City. Inspired by the elements from the 1960s to the 1990s, the collection features a modern twist with television test patterns and arcade games. It also utilises jersey fabric for lightweight and breathability, delivering an athleisure lifestyle that is perfect for indoors and outdoors.
Party Wear: From Zoom Screen To The Runway
With year-end parties back in full force, AEON’s Scarlet Loungewear, a big proponent of relaxed fashion, has debuted its collection, which is inspired by effortless glam to dress up comfort while glorifying cosiness. The Scarlet Loungewear offers soft stretch fabric made with cotton for luxurious comfort, and the outfits also come with headbands, house slippers, and mismatched socks.
Slay at the party with Guys’ Vision’s latest machine knit top and popular ankle-knee pants. While Crème offers various modern silhouettes in satin, dotted with sequins, small ruffles and asymmetrical hems to give you the sparkle you need to shine under the spotlight.
Twinning Couple Wear
Don a matchy outfit with Ti:Zed’s adorable pullovers, sweaters, and matchy cotton t-shirts, which are designed in full print and colours. Whereas, Guys’ Vision cotton and rayon simplicity go well with any of SCAR’s pieces.
Rabbits Invasion Of The Lunar New Year 2023
The AEON Fashion Preview 2022 (AFP22) collection debuted a slew of trendy outfits dominated by signature red hues.The themed tù-gether is all about capturing the energy of rabbits, the zodiac sign for 2023, to bring abundance and prosperity in health and wealth.
- SCAR, a leading youthful fashion brand, reimagines classic silhouettes with modern twists such as printed, lace, textured fabric, and floral jacquard.
- This year, Arcadia is focusing on linen selections with bright colours of pleasing embroidery and monotone print.
- Crème features flowy chiffon-like fabric with cheongsam and samfu detailing.
- The + collection offers versatility for plus sizes, from machine knit fabric to printed linen and festive embroidery detailing.
- J-Kids provides a plethora of cotton-based wear for the festival season without interfering with the child’s active play time.
- Guys’ Vision has a wide selection of comfortable cotton in a variety of bold prints and plain colours to help you celebrate in style.
AEON’s SCAR and innerCasual have also partnered for the launch of ‘AEON tù-gether with White Rabbit.’ The collaboration introduced iron-on patches of rabbit visuals inspired by the iconic brand of White Rabbit by artist Evelyn Pow Qian Ping. StevenSunny, a renowned stylist, trend guru, and fashion extraordinaire, customises these patches on favourite must-have essentials, ensuring a tù-gether takes on a new synergy of co-creation with the customers.
“innercasual or iC is AEON’s inner wear specialty concept of functional innerwear, active wear and casual wear that has sustainability high on its agenda so working on a personalization program like this with SCAR, White Rabbit and the various artisanal talents speaks volume about AEON’s intention to extend lifecycles of every piece of apparel from AEON – that is made with so much love”, shared Low Ngai Yuen, the Chief Merchandise and Marketing Officer of AEON CO. (M) BHD.
The AEON Fashion Preview 2022 (AFP22), which was hosted at Tapak Urban Street Dining KL, showcased street-food, live music, and performances by Orang Orang Drum Theatre, Yonnyboii, Aruel Ariel, and Aman RA.