adidas Malaysia is kicking off 2025 right by teaming up with local fashion brand Dmeow for an exciting new collab! Newly dropped on January 3 and already selling out fast, this limited-edition collection blends adidas’ iconic streetwear with Dmeow’s playful and uniquely Malaysian flair. With the signature Trefoil logo reimagined through Dmeow’s quirky characters, the collection is all about celebrating creativity and individuality, perfectly tuned to a Malaysian crowd.
The adidas Malaysia x Dmeow Collection
Malaysian content creators Wong Shu Sen and Chai Chang Yong founded Dmeow in 2022, establishing it as a brand known for whimsical designs featuring adorable original characters. Dee, the ever-reliable class monitor; Meow, the playful free spirit; and Huggy, the shy but lovable hugger, showcase the brand’s charm and originality. Over the years, Dmeow has carved its niche in the local fashion scene, appealing to youth and fashion enthusiasts with apparel and lifestyle pieces that radiate personality and creativity.
The adidas Originals x Dmeow collection features two tees in black and white (priced at RM179) and one pair of bright pink shorts (priced at RM249). The pieces seamlessly blend adidas’ streetwear DNA with Dmeow’s distinctive design language. Each item captures the essence of youthful energy, offering a fresh take on streetwear that feels dynamic and effortlessly cool. By embracing Dmeow’s unique characters and vision, adidas reinforces its commitment to connecting with local culture as well as creative storytelling through fashion.
Apart from the brands’ websites, fans can shop the collection at various adidas stores across Malaysia. In Kuala Lumpur, it’s available at Pavilion KL, Mid Valley, The Exchange TRX, The Gardens Mall, Sunway Velocity, and MyTown. Selangor shoppers can find it at Sunway Pyramid and One Utama. In Penang, the collection is available at Queensbay and Gurney Plaza. It’s also stocked at key destinations in Johor Bahru, including Southkey and Paradigm Mall, as well as IOI City Mall in Putrajaya. Other locations include Setia City Mall in Shah Alam, Bandaraya Melaka in Melaka, Genting Sky Avenue in Pahang, and Ipoh Parade in Ipoh.
Visit adidas or Dmeow‘s websites to shop the collection now. Hurry, they’re selling out fast!
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